Mapa de Dados — Funil Doka Bath Works

ID / Campo	Nome	Descrição
impressions EM USO	Impressões	Nº de vezes que uma página apareceu nos resultados do Google. Base do card 01 do funil.
clicks	Cliques	Nº de cliques em resultados da Doka/Immersi no Google.
ctr	Taxa de Cliques	Cliques ÷ Impressões. Indica atratividade do título/descrição no resultado.
position	Posição Média	Posição média nos resultados. Posição 1 = topo da página.

ID / Campo	Nome	Descrição
page EM USO	URL da Página	Endereço específico que recebeu impressões. Usado no modal de detalhamento das top páginas.
query	Consulta de Pesquisa	Palavras que o usuário digitou no Google. Dados reais de palavras-chave.
device	Dispositivo	DESKTOP, MOBILE ou TABLET. Doka tem ~68% das impressões no mobile.
country	País	País de origem da busca. 97%+ das impressões vêm do Brasil.
date	Data	Data da impressão/clique (YYYY-MM-DD). Permite análise histórica.
searchAppearance	Aparência nos Resultados	Formato de exibição: resultado padrão, AMP, rich snippet, etc.

URL	Impressões	Cliques	Posição
/ (home)	13.946	2.757	4.5
/novidades/quer-saber-as-dimensoes-minimas-para-um-banheiro-	127.026	920	5.2
/produtos/categorias/metais/	8.571	619	2.6
/produtos/categorias/toalheiros-termicos/	21.154	457	8.0
/produto/toalheiro-termico-embutido/	3.569	314	4.2
/produtos/categorias/torneiras/	1.680	240	3.6
/produto/monocomando-para-lavatorio-248mm-rainbow/	1.471	238	3.3
/produto/toalheiro-termico-sobreposto-linear/	8.327	236	8.4
/produto/acabamento-para-valvula-de-descarga/	2.782	226	5.6
/produtos/categorias/duchas-higienicas/	1.757	176	6.5
/produtos/categorias/banheiras-doka/	7.122	172	2.2
/novidades/tendencia-de-banheiro/	11.292	169	4.9
/produtos/colecoes/metais-quantum/	1.087	169	5.2
/produtos/colecoes/metais-loop/	866	158	4.1
/produtos/categorias/cubas/	5.437	156	2.7
/produto/ducha-higienica/	11.131	151	8.9
/produtos/categorias/banheiras-de-imersao/	7.802	151	6.5
/produto/bica-de-mesa-para-lavatorio-225mm-quantum/	648	149	3.8
/produto/monocomando-para-lavatorio-98mm-rainbow/	1.011	148	3.3
/produto/acabamento-para-registro-rainbow/	802	142	5.6

📊 Google Analytics 4

380 dimensões + 131 métricas — Doka (ID: 355526070) + Immersi (ID: 355713569)

Dimensões, Métricas e Eventos 511 campos▼

ID / Campo	Nome	Descrição
sessionMedium EM USO	Session medium	The medium that initiated a session on your website or app.
yearMonth EM USO	Year month	The combined values of year and month. Example values include 202212 or 202301.

ID / Campo	Nome	Descrição
campaignId	Campaign ID	The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns,
campaignName	Campaign	The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & othe
defaultChannelGroup	Default channel group	The key event's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `
manualAdContent	Manual ad content	The ad content attributed to the key event. Populated by the utm_content parameter.
sessionCampaignId	Session campaign ID	The marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
sessionCampaignName	Session campaign	The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
sessionCm360AccountId	Session CM360 account ID	The CM360 Account ID that led to the session. Identifies the CM360 account.
sessionCm360AccountName	Session CM360 account name	The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user prof
sessionCm360AdvertiserId	Session CM360 advertiser ID	The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.
sessionCm360AdvertiserName	Session CM360 advertiser name	The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, an
sessionCm360CampaignId	Session CM360 campaign ID	The CM360 Campaign ID that led to the session. Identifies the CM360 campaign.
sessionCm360CampaignName	Session CM360 campaign name	The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what l
sessionCm360CreativeFormat	Session CM360 creative format	The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.
sessionCm360CreativeId	Session CM360 creative ID	The CM360 Creative ID that led to the session. Identifies a CM360 creative.
sessionCm360CreativeName	Session CM360 creative name	The CM360 Creative Name that led to the session. The name given to a CM360 creative.
sessionCm360CreativeType	Session CM360 creative type	The CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn mo
sessionCm360CreativeTypeId	Session CM360 creative type ID	The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.
sessionCm360CreativeVersion	Session CM360 creative version	The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your
sessionCm360Medium	Session CM360 medium	The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.
sessionCm360PlacementCostStructure	Session CM360 placement cost structure	The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be ca
sessionCm360PlacementId	Session CM360 placement ID	The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where
sessionCm360PlacementName	Session CM360 placement name	The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a web
sessionCm360RenderingId	Session CM360 rendering ID	The CM360 Rendering ID that led to the session. Identifies a CM360 creative.
sessionCm360SiteId	Session CM360 site ID	The CM360 Site ID that led to the session. Identifies a CM360 site.
sessionCm360SiteName	Session CM360 site name	The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.
sessionCm360Source	Session CM360 source	The CM360 Source that led to the session. The CM360 source is also referred to as the site name.
sessionCm360SourceMedium	Session CM360 source / medium	The CM360 Source Medium that led to the session. A combination of the source and medium.
sessionDefaultChannelGroup	Session default channel group	The session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Or
sessionDv360AdvertiserId	Session DV360 advertiser ID	The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.
sessionDv360AdvertiserName	Session DV360 advertiser name	The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising
sessionDv360CampaignId	Session DV360 campaign ID	The DV360 Campaign ID that led to the session. Identifies the DV360 campaign.
sessionDv360CampaignName	Session DV360 campaign name	The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common b
sessionDv360CreativeFormat	Session DV360 creative format	The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video
sessionDv360CreativeId	Session DV360 creative ID	The DV360 Creative ID that led to the session. Identifies the DV360 creative.
sessionDv360CreativeName	Session DV360 creative name	The DV360 Creative Name that led to the session. The name given to a DV360 creative.
sessionDv360ExchangeId	Session DV360 exchange ID	The DV360 Exchange ID that led to the session. Identifies the DV360 exchange.
sessionDv360ExchangeName	Session DV360 exchange name	The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [man
sessionDv360InsertionOrderId	Session DV360 insertion order ID	The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.
sessionDv360InsertionOrderName	Session DV360 insertion order name	The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are re
sessionDv360LineItemId	Session DV360 line item ID	The DV360 Line Item ID that led to the session. Identifies the DV360 line item.
sessionDv360LineItemName	Session DV360 line item name	The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventor
sessionDv360Medium	Session DV360 medium	The DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.
sessionDv360PartnerId	Session DV360 partner ID	The DV360 Partner ID that led to the session. Identifies the DV360 partner.
sessionDv360PartnerName	Session DV360 partner name	The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual ad
sessionDv360Source	Session DV360 source	The DV360 Source that led to the session. The DV360 site name where your ad was displayed.
sessionDv360SourceMedium	Session DV360 source / medium	The DV360 Source Medium that led to the session. A combination of the source and medium.
sessionGoogleAdsAccountName	Session Google Ads account name	The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API
sessionGoogleAdsAdGroupId	Session Google Ads ad group ID	The Ad Group Id in Google Ads for a session.
sessionGoogleAdsAdGroupName	Session Google Ads ad group name	The Ad Group Name in Google Ads for a session.
sessionGoogleAdsAdNetworkType	Session Google Ads ad network type	The advertising network that led to the session. An enumeration which includes `Google search`, `Search partners`, `Goog
sessionGoogleAdsCampaignId	Session Google Ads campaign ID	The Campaign ID for the Google Ads Campaign that led to this session.
sessionGoogleAdsCampaignName	Session Google Ads campaign	The Campaign name for the Google Ads Campaign that led to this session.
sessionGoogleAdsCampaignType	Session Google Ads campaign type	The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see you
sessionGoogleAdsCreativeId	Session Google Ads creative ID	The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.
sessionGoogleAdsCustomerId	Session Google Ads customer ID	The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads account
sessionGoogleAdsKeyword	Session Google Ads keyword text	The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you c
sessionGoogleAdsQuery	Session Google Ads query	The search query that led to the session.
sessionManualAdContent	Session manual ad content	The ad content that led to a session. Populated by the utm_content parameter.
sessionManualCampaignId	Session manual campaign ID	The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.
sessionManualCampaignName	Session manual campaign name	The manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL param
sessionManualCreativeFormat	Session manual creative format	The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_cre
sessionManualMarketingTactic	Session manual marketing tactic	The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarket
sessionManualMedium	Session manual medium	The manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `
sessionManualSource	Session manual source	The manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.
sessionManualSourceMedium	Session manual source / medium	The manual Source Medium that led to the session. A combination of the source and medium.
sessionManualSourcePlatform	Session manual source platform	The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics
sessionManualTerm	Session manual term	The term that led to a session. Populated by the utm_term parameter.
sessionPrimaryChannelGroup	Session primary channel group	The primary channel group that led to the session. Primary channel groups are the channel groups used in standard report
sessionSource	Session source	The source that initiated a session on your website or app.
sessionSourceMedium	Session source / medium	The combined values of the dimensions `sessionSource` and `sessionMedium`.
sessionSourcePlatform	Session source platform	The source platform of the session's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs;
source	Source	The source attributed to the key event.
sourceMedium	Source / medium	The combined values of the dimensions `source` and `medium`.
sourcePlatform	Source platform	The source platform of the key event's campaign. Don't depend on this field returning `Manual` for traffic that uses UTM

ID / Campo	Nome	Descrição
firstUserGoogleAdsAccountName	First user Google Ads account name	The Account name from Google Ads that first acquired the user.
firstUserGoogleAdsAdGroupId	First user Google Ads ad group ID	The Ad Group Id in Google Ads that first acquired the user.
firstUserGoogleAdsAdGroupName	First user Google Ads ad group name	The Ad Group Name in Google Ads that first acquired the user.
firstUserGoogleAdsAdNetworkType	First user Google Ads ad network type	The advertising network that first acquired the user. An enumeration which includes `Google search`, `Search partners`,
firstUserGoogleAdsCampaignId	First user Google Ads campaign ID	Identifier of the Google Ads marketing campaign that first acquired the user.
firstUserGoogleAdsCampaignName	First user Google Ads campaign	Name of the Google Ads marketing campaign that first acquired the user.
firstUserGoogleAdsCampaignType	First user Google Ads campaign type	The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see
firstUserGoogleAdsCreativeId	First user Google Ads creative ID	The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
firstUserGoogleAdsCustomerId	First user Google Ads customer ID	The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads ac
firstUserGoogleAdsKeyword	First user Google Ads keyword text	First user Google Ads keyword text \| The matched keyword that first acquired the user. Keywords are words or phrases des
firstUserGoogleAdsQuery	First user Google Ads query	The search query that first acquired the user.
googleAdsAccountName	Google Ads account name	The Account name from Google Ads for the campaign that led to the key event. Corresponds to `customer.descriptive_name`
googleAdsAdGroupId	Google Ads ad group ID	The Google Ads ad group ID attributed to the key event.
googleAdsAdGroupName	Google Ads ad group name	The ad group name attributed to the key event.
googleAdsAdNetworkType	Google Ads ad network type	The advertising network type of the key event. An enumeration which includes `Google search`, `Search partners`, `Google
googleAdsCampaignId	Google Ads campaign ID	The campaign ID for the Google Ads campaign attributed to the key event.
googleAdsCampaignName	Google Ads campaign	The campaign name for the Google Ads campaign attributed to the key event.
googleAdsCampaignType	Google Ads campaign type	The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see
googleAdsCreativeId	Google Ads creative ID	The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.
googleAdsCustomerId	Google Ads customer ID	The Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Goo
googleAdsKeyword	Google Ads keyword text	The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you
googleAdsQuery	Google Ads query	The search query that led to the key event.

ID / Campo	Nome	Descrição
cm360AccountId	CM360 account ID	The CM360 Account ID that led to the key event. Identifies the CM360 Account.
cm360AccountName	CM360 account name	The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user pr
cm360AdvertiserId	CM360 advertiser ID	The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, an
cm360AdvertiserName	CM360 advertiser name	The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets,
cm360CampaignId	CM360 campaign ID	The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what l
cm360CampaignName	CM360 campaign name	The CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what
cm360CreativeFormat	CM360 creative format	The CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.
cm360CreativeId	CM360 creative ID	The CM360 Creative ID that led to the key event. Identifies a CM360 creative.
cm360CreativeName	CM360 creative name	The CM360 Creative Name that led to the key event. The name given to a CM360 creative.
cm360CreativeType	CM360 creative type	The CM360 Creative Type that led to the key event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn
cm360CreativeTypeId	CM360 creative type ID	The CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type.
cm360CreativeVersion	CM360 creative version	The CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of yo
cm360Medium	CM360 medium	The CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure.
cm360PlacementCostStructure	CM360 placement cost structure	The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be
cm360PlacementId	CM360 placement ID	The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website whe
cm360PlacementName	CM360 placement name	The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a w
cm360RenderingId	CM360 rendering ID	The CM360 Rendering ID that led to the key event. Identifies a CM360 creative.
cm360SiteId	CM360 site ID	The CM360 Site ID that led to the key event. Identifies a CM360 site.
cm360SiteName	CM360 site name	The CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.
cm360Source	CM360 source	The CM360 Source that led to the key event. The CM360 source is also referred to as the site name.
cm360SourceMedium	CM360 source / medium	The CM360 Source Medium that led to the key event. A combination of the source and medium.

ID / Campo	Nome	Descrição
dv360AdvertiserId	DV360 advertiser ID	The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.
dv360AdvertiserName	DV360 advertiser name	The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertisi
dv360CampaignId	DV360 campaign ID	The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.
dv360CampaignName	DV360 campaign name	The DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common
dv360CreativeFormat	DV360 creative format	The DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, vid
dv360CreativeId	DV360 creative ID	The DV360 Creative ID that led to the key event. Identifies the DV360 creative.
dv360CreativeName	DV360 creative name	The DV360 Creative Name that led to the key event. The name given to a DV360 creative.
dv360ExchangeId	DV360 exchange ID	The DV360 Exchange ID that led to the key event. Identifies the DV360 exchange.
dv360ExchangeName	DV360 exchange name	The DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, see [m
dv360InsertionOrderId	DV360 insertion order ID	The DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.
dv360InsertionOrderName	DV360 insertion order name	The DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are
dv360LineItemId	DV360 line item ID	The DV360 Line Item ID that led to the key event. Identifies the DV360 line item.
dv360LineItemName	DV360 line item name	The DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to invent
dv360Medium	DV360 medium	The DV360 Medium that led to the key event. The billable outcome of the insertion order. For example, `cpm`.
dv360PartnerId	DV360 partner ID	The DV360 Partner ID that led to the key event. Identifies the DV360 partner.
dv360PartnerName	DV360 partner name	The DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual
dv360Source	DV360 source	The DV360 Source that led to the key event. The DV360 site name where your ad was displayed.
dv360SourceMedium	DV360 source / medium	The DV360 Source Medium that led to the key event. A combination of the source and medium.

ID / Campo	Nome	Descrição
firstUserSa360AdGroupId	First user SA360 ad group ID	The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.
firstUserSa360AdGroupName	First user SA360 ad group name	The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each
firstUserSa360CampaignId	First user SA360 campaign ID	The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.
firstUserSa360CampaignName	First user SA360 campaign	The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal
firstUserSa360CreativeFormat	First user SA360 creative format	The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the
firstUserSa360EngineAccountId	First user SA360 engine account ID	The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
firstUserSa360EngineAccountName	First user SA360 engine account name	The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, a
firstUserSa360EngineAccountType	First user SA360 engine account type	The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
firstUserSa360KeywordText	First user SA360 keyword text	The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
firstUserSa360ManagerAccountId	First user SA360 manager account ID	The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.
firstUserSa360ManagerAccountName	First user SA360 manager account name	The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy
firstUserSa360Medium	First user SA360 medium	The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.
firstUserSa360Query	First user SA360 query	The SA360 Query that originally acquired the user. The search query typed by the user.
firstUserSa360Source	First user SA360 source	The SA360 Source that originally acquired the user. The search query happened on this site.
firstUserSa360SourceMedium	First user SA360 source / medium	The SA360 Source Medium that originally acquired the user. A combination of the source and medium.
sa360AdGroupId	SA360 ad group ID	The SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.
sa360AdGroupName	SA360 ad group name	The SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.
sa360CampaignId	SA360 campaign ID	The SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.
sa360CampaignName	SA360 campaign	The SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for you
sa360CreativeFormat	SA360 creative format	The SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the adverti
sa360EngineAccountId	SA360 engine account ID	The SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.
sa360EngineAccountName	SA360 engine account name	The SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other
sa360EngineAccountType	SA360 engine account type	The SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account.
sa360KeywordText	SA360 keyword text	The SA360 Keyword Text that led to the key event. The keywords that matched the search query.
sa360ManagerAccountId	SA360 manager account ID	The SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.
sa360ManagerAccountName	SA360 manager account name	The SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is u
sa360Medium	SA360 medium	The SA360 Medium that led to the key event. The payment mode used in ad buying. For example, `cpc`.
sa360Query	SA360 query	The SA360 Query that led to the key event. The search query typed by the user.
sa360Source	SA360 source	The SA360 Source that led to the key event. The search query happened on this site.
sa360SourceMedium	SA360 source / medium	The SA360 Source Medium that led to the key event. A combination of the source and medium.
sessionSa360AdGroupId	Session SA360 ad group ID	The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.
sessionSa360AdGroupName	Session SA360 ad group name	The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.
sessionSa360CampaignId	Session SA360 campaign ID	The SA360 Campaign ID that led to the session. Identifies the SA360 campaign.
sessionSa360CampaignName	Session SA360 campaign	The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your
sessionSa360CreativeFormat	Session SA360 creative format	The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertise
sessionSa360EngineAccountId	Session SA360 engine account ID	The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.
sessionSa360EngineAccountName	Session SA360 engine account name	The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other i
sessionSa360EngineAccountType	Session SA360 engine account type	The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example
sessionSa360Keyword	Session SA360 keyword text	The SA360 Keyword Text that led to the session. The keywords that matched the search query.
sessionSa360ManagerAccountId	Session SA360 manager account ID	The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.
sessionSa360ManagerAccountName	Session SA360 manager account name	The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is use
sessionSa360Medium	Session SA360 medium	The SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.
sessionSa360Query	Session SA360 query	The SA360 Query that led to the session. The search query typed by the user.
sessionSa360Source	Session SA360 source	The SA360 Source that led to the session. The search query happened on this site.
sessionSa360SourceMedium	Session SA360 source / medium	The SA360 Source Medium that led to the session. A combination of the source and medium.

ID / Campo	Nome	Descrição
firstUserCampaignId	First user campaign ID	Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & ot
firstUserCampaignName	First user campaign	Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Ca
firstUserCm360AccountId	First user CM360 account ID	The CM360 Account ID that originally acquired the user. Identifies the CM360 account.
firstUserCm360AccountName	First user CM360 account name	The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and
firstUserCm360AdvertiserId	First user CM360 advertiser ID	The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
firstUserCm360AdvertiserName	First user CM360 advertiser name	The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative
firstUserCm360CampaignId	First user CM360 campaign ID	The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
firstUserCm360CampaignName	First user CM360 campaign name	The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads r
firstUserCm360CreativeFormat	First user CM360 creative format	The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative typ
firstUserCm360CreativeId	First user CM360 creative ID	The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
firstUserCm360CreativeName	First user CM360 creative name	The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
firstUserCm360CreativeType	First user CM360 creative type	The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. T
firstUserCm360CreativeTypeId	First user CM360 creative type ID	The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
firstUserCm360CreativeVersion	First user CM360 creative version	The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versio
firstUserCm360Medium	First user CM360 medium	The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure
firstUserCm360PlacementCostStructure	First user CM360 placement cost structure	The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost
firstUserCm360PlacementId	First user CM360 placement ID	The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a web
firstUserCm360PlacementName	First user CM360 placement name	The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the par
firstUserCm360RenderingId	First user CM360 rendering ID	The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
firstUserCm360SiteId	First user CM360 site ID	The CM360 Site ID that originally acquired the user. Identifies a CM360 site.
firstUserCm360SiteName	First user CM360 site name	The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
firstUserCm360Source	First user CM360 source	The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
firstUserCm360SourceMedium	First user CM360 source / medium	The CM360 Source Medium that originally acquired the user. A combination of the source and medium.
firstUserDefaultChannelGroup	First user default channel group	The default channel group that first acquired the user. Default channel group is based primarily on source and medium. A
firstUserDv360AdvertiserId	First user DV360 advertiser ID	The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
firstUserDv360AdvertiserName	First user DV360 advertiser name	The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run a
firstUserDv360CampaignId	First user DV360 campaign ID	The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.
firstUserDv360CampaignName	First user DV360 campaign name	The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with
firstUserDv360CreativeFormat	First user DV360 creative format	The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expanda
firstUserDv360CreativeId	First user DV360 creative ID	The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.
firstUserDv360CreativeName	First user DV360 creative name	The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.
firstUserDv360ExchangeId	First user DV360 exchange ID	The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.
firstUserDv360ExchangeName	First user DV360 exchange name	The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more
firstUserDv360InsertionOrderId	First user DV360 insertion order ID	The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.
firstUserDv360InsertionOrderName	First user DV360 insertion order name	The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items t
firstUserDv360LineItemId	First user DV360 line item ID	The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.
firstUserDv360LineItemName	First user DV360 line item name	The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives t
firstUserDv360Medium	First user DV360 medium	The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.
firstUserDv360PartnerId	First user DV360 partner ID	The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.
firstUserDv360PartnerName	First user DV360 partner name	The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large ind
firstUserDv360Source	First user DV360 source	The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.
firstUserDv360SourceMedium	First user DV360 source / medium	The DV360 Source Medium that originally acquired the user. A combination of the source and medium.
firstUserManualAdContent	First user manual ad content	The ad content that first acquired the user. Populated by the utm_content parameter.
firstUserManualCampaignId	First user manual campaign ID	The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL para
firstUserManualCampaignName	First user manual campaign name	The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign`
firstUserManualCreativeFormat	First user manual creative format	The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated b
firstUserManualMarketingTactic	First user manual marketing tactic	The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example
firstUserManualMedium	First user manual medium	The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Popu
firstUserManualSource	First user manual source	The manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.
firstUserManualSourceMedium	First user manual source / medium	The manual Source Medium that originally acquired the user. A combination of the source and medium.
firstUserManualSourcePlatform	First user manual source platform	The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given
firstUserManualTerm	First user manual term	The term that first acquired the user. Populated by the utm_term parameter.
firstUserMedium	First user medium	The medium that first acquired the user to your website or app.
firstUserPrimaryChannelGroup	First user primary channel group	The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standar
firstUserSource	First user source	The source that first acquired the user to your website or app.
firstUserSourceMedium	First user source / medium	The combined values of the dimensions `firstUserSource` and `firstUserMedium`.
firstUserSourcePlatform	First user source platform	The source platform that first acquired the user. Don't depend on this field returning `Manual` for traffic that uses UT

ID / Campo	Nome	Descrição
city	City	The city from which the user activity originated.
cityId	City ID	The geographic ID of the city from which the user activity originated, derived from their IP address.
continent	Continent	The continent from which the user activity originated. For example, `Americas` or `Asia`.
continentId	Continent ID	The geographic ID of the continent from which the user activity originated, derived from their IP address.
country	Country	The country from which the user activity originated.
countryId	Country ID	The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted accor
region	Region	The geographic region from which the user activity originated, derived from their IP address.

ID / Campo	Nome	Descrição
browser	Browser	The browsers used to view your website.
browserVersion	Browser version	The version of the browser from which the user activity originated. For example, a version might appear as `146.0.7680.1
deviceCategory	Device category	The type of device: Desktop, Tablet, or Mobile.
deviceModel	Device model	The mobile device model (example: iPhone 10,6).
mobileDeviceBranding	Device brand	Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
mobileDeviceMarketingName	Device	The branded device name (examples: Galaxy S10 or P30 Pro).
mobileDeviceModel	Mobile model	The mobile device model name (examples: iPhone X or SM-G950F).
operatingSystem	Operating system	The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Win
operatingSystemVersion	OS version	The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS
operatingSystemWithVersion	Operating system with version	The operating system and version. For example, Android 10 or Windows 7.
platform	Platform	The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a repo
platformDeviceCategory	Platform / device category	The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
screenResolution	Screen resolution	The screen resolution of the user's monitor. For example, 1920x1080.

ID / Campo	Nome	Descrição
cohort	Cohort	The cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive gr
cohortNthDay	Daily cohort	Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the s
cohortNthMonth	Monthly cohort	Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month bo
cohortNthWeek	Weekly cohort	Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For
date	Date	The date of the event, formatted as YYYYMMDD.
dateHour	Date + hour (YYYYMMDDHH)	The combined values of date and hour formatted as YYYYMMDDHH.
dateHourMinute	Date hour and minute	The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.
day	Day	The day of the month, a two-digit number from 01 to 31.
dayOfWeek	Day of week	The integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.
dayOfWeekName	Day of week name	The day of the week in English. This dimension has values such as Sunday or Monday.
firstSessionDate	First session date	The date the user's first session occurred, formatted as YYYYMMDD.
hour	Hour	The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your propert
isoWeek	ISO week of the year	ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example
isoYear	ISO year	The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 20
isoYearIsoWeek	ISO week of ISO year	The combined values of isoWeek and isoYear. Example values include 201652 & 201701.
month	Month	The month of the event, a two digit integer from 01 to 12.
week	Week	The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. T
year	Year	The four-digit year of the event. For example, 2020 or 2024.
yearWeek	Year week	The combined values of year and week. Example values include 202253 or 202301.

ID / Campo	Nome	Descrição
comparison	Comparison	Comparisons enable you to evaluate subsets of your data side by side. For report requests, the comparisons column is aut
eventName	Event name	The name of the event.
fileExtension	File extension	The extension of the downloaded file (for example, `pdf` or `txt`). Automatically populated if Enhanced Measurement is e
fileName	File name	The page path of the downloaded file (for example, `/menus/dinner-menu.pdf`). Automatically populated if Enhanced Measur
isKeyEvent	Is key event	The string `true` if the event is a key event. Marking an event as a key event affects reports from time of creation. It

ID / Campo	Nome	Descrição
contentGroup	Content group	A category that applies to items of published content. Populated by the event parameter `content_group`.
contentId	Content ID	The identifier of the selected content. Populated by the event parameter `content_id`.
contentType	Content type	The category of the selected content. Populated by the event parameter `content_type`.
fullPageUrl	Full page URL	The hostname, page path, and query string for web pages visited; for example, the `fullPageUrl` portion of `https://www.
hostName	Hostname	Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.exam
landingPage	Landing page	The page path associated with the first pageview in a session.
landingPagePlusQueryString	Landing page + query string	The page path + query string associated with the first pageview in a session.
pagePath	Page path	The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of
pagePathPlusQueryString	Page path + query string	The portion of the URL following the hostname for web pages visited; for example, the `pagePathPlusQueryString` portion
pageTitle	Page title	The web page titles used on your site.
unifiedPagePathScreen	Page path and screen class	The page path (web) or screen class (app) on which the event was logged.
unifiedPageScreen	Page path + query string and screen class	The page path and query string (web) or screen class (app) on which the event was logged.
unifiedScreenClass	Page title and screen class	The page title (web) or screen class (app) on which the event was logged.
unifiedScreenName	Page title and screen name	The page title (web) or screen name (app) on which the event was logged.
videoProvider	Video provider	The source of the video (for example, `youtube`). Automatically populated for embedded videos if Enhanced Measurement is
videoTitle	Video title	The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the
videoUrl	Video URL	The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the e

ID / Campo	Nome	Descrição
currencyCode	Currency	The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is sp
itemAffiliation	Item affiliation	The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the `affilia
itemBrand	Item brand	Brand name of the item.
itemCategory	Item category	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel
itemCategory2	Item category 2	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is
itemCategory3	Item category 3	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer i
itemCategory4	Item category 4	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts i
itemCategory5	Item category 5	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts
itemId	Item ID	The ID of the item.
itemListId	Item list ID	The ID of the item list.
itemListName	Item list name	The name of the item list.
itemListPosition	Item list position	The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by
itemLocationID	Item location ID	The physical location associated with the item. For example, the physical store location. It's recommended to use the [G
itemName	Item name	The name of the item.
itemPromotionCreativeName	Item promotion creative name	The name of the item-promotion creative.
itemPromotionCreativeSlot	Item promotion creative slot	The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the `c
itemPromotionId	Item promotion ID	The ID of the item promotion.
itemPromotionName	Item promotion name	The name of the promotion for the item.
itemVariant	Item variant	The specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Popu
shippingTier	Shipping tier	The shipping tier selected for delivery of the purchased item. For example, `Ground`, `Air`, or `Next-day`. Populated by
transactionId	Transaction ID	The ID of the ecommerce transaction.

ID / Campo	Nome	Descrição
audienceId	Audience ID	The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's da
audienceName	Audience name	The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range
audienceResourceName	Audience resource name	The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a
brandingInterest	Interests	Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categor
signedInWithUserId	Signed in with user ID	The string `yes` if the user signed in with the User-ID feature. To learn more about User-ID, see [Measure activity acro
userAgeBracket	Age	User age brackets.
userGender	Gender	User gender.

ID / Campo	Nome	Descrição
customEvent:event_category	Event Category	An event scoped custom dimension for your Analytics property.
customEvent:event_label	Event Label	An event scoped custom dimension for your Analytics property.
customEvent:rd_action	RD Action	An event scoped custom dimension for your Analytics property.
customEvent:rd_asset_id	RD ID	An event scoped custom dimension for your Analytics property.
customEvent:rd_filter	RD Filter	An event scoped custom dimension for your Analytics property.

ID / Campo	Nome	Descrição
achievementId	Achievement ID	The achievement ID in a game for an event. Populated by the event parameter `achievement_id`.
adFormat	Ad format	Describes the way ads looked and where they were located. Typical formats include `Interstitial`, `Banner`, `Rewarded`,
adSourceName	Ad source	The source network that served the ad. Typical sources include `AdMob Network`, `Liftoff`, `Facebook Audience Network`,
adUnitName	Ad unit	The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
appVersion	App version	The app's versionName (Android) or short bundle version (iOS).
character	Character	The player character in a game for an event. Populated by the event parameter `character`.
groupId	Group ID	The player group ID in a game for an event. Populated by the event parameter `group_id`.
language	Language	The language setting of the user's browser or device. For example, `English`.
languageCode	Language code	The language setting (ISO 639) of the user's browser or device. For example, `en-us`.
level	Level	The player's level in a game. Populated by the event parameter `level`.
linkClasses	Link classes	The HTML class attribute for an outbound link. For example if a user clicks a link `<a class="center" href="www.youtube.
linkDomain	Link domain	The destination domain of the outbound link. For example if a user clicks a link `<a href="www.youtube.com">`, this dime
linkId	Link ID	The HTML ID attribute for an outbound link or file download. For example if a user clicks a link `<a id="socialLinks" hr
linkText	Link text	The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event p
linkUrl	Link URL	The full URL for an outbound link or file download. For example if a user clicks a link `<a href="https://www.youtube.co
manualCampaignId	Manual campaign ID	The manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by `utm_id` URL parameter.
manualCampaignName	Manual campaign name	The manual Campaign Name that led to the key event. The name of the manual campaign. Populated by `utm_campaign` URL par
manualCreativeFormat	Manual creative format	The manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by `utm_c
manualMarketingTactic	Manual marketing tactic	The manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remark
manualMedium	Manual medium	The manual Medium that led to the key event. The marketing medium used in the referral. For example, `cpc`. Populated by
manualSource	Manual source	The manual Source that led to the key event. The referrer. Populated by `utm_source` URL parameter.
manualSourceMedium	Manual source / medium	The manual Source Medium that led to the key event. A combination of the source and medium.
manualSourcePlatform	Manual source platform	The manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytic
manualTerm	Manual term	The term attributed to the key event. Populated by the utm_term parameter.
medium	Medium	The medium attributed to the key event.
method	Method	The method by which an event was triggered. Populated by the event parameter `method`.
minute	Minute	The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your prop
newVsReturning	New / returning	New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two val
nthDay	Nth day	The number of days since the start of the date range.
nthHour	Nth hour	The number of hours since the start of the date range. The starting hour is 0000.
nthMinute	Nth minute	The number of minutes since the start of the date range. The starting minute is 0000.
nthMonth	Nth month	The number of months since the start of a date range. The starting month is 0000.
nthWeek	Nth week	A number representing the number of weeks since the start of a date range.
nthYear	Nth year	The number of years since the start of the date range. The starting year is 0000.
orderCoupon	Order coupon	Code for the order-level coupon.
outbound	Outbound	Returns `true` if the link led to a site that is not a part of the property's domain. Automatically populated if Enhance
pageLocation	Page location	The protocol, hostname, page path, and query string for web pages visited; for example, the `pageLocation` portion of `h
pageReferrer	Page referrer	The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this we
percentScrolled	Percent scrolled	The percentage down the page that the user has scrolled (for example, `90`). Automatically populated if Enhanced Measure
primaryChannelGroup	Primary channel group	The primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard re
searchTerm	Search term	The term searched by the user. For example if the user visits `/some-page.html?q=some-term`, this dimension returns `som
streamId	Stream ID	The numeric data stream identifier for your app or website.
streamName	Stream name	The data stream name for your app or website.
testDataFilterId	Test data filter ID	The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from you
testDataFilterName	Test data filter name	The name of data filters in testing state. You use data filters to include or exclude event data from your reports based
virtualCurrencyName	Virtual currency name	The name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Popula
visible	Visible	Returns `true` if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled

ID / Campo	Nome	Descrição
totalUsers EM USO	Total users	The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when t

ID / Campo	Nome	Descrição
active1DayUsers	1-day active users	The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in
active28DayUsers	28-day active users	The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day
active7DayUsers	7-day active users	The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in
activeUsers	Active users	The number of distinct users who visited your site or app.
crashAffectedUsers	Crash-affected users	The number of users that logged a crash in this row of the report. For example if the report is time series by date, thi
crashFreeUsersRate	Crash-free users rate	The number of users without crash events (in this row of the report) divided by the total number of users. This metric i
eventCountPerUser	Event count per active user	The average number of events per user (Event count divided by Active users).
newUsers	New users	The number of users who interacted with your site or launched your app for the first time (event triggered: first_open o
returnOnAdSpend	Return on ad spend	Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
screenPageViewsPerUser	Views per active user	The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are
scrolledUsers	Scrolled users	The number of unique users who scrolled down at least 90% of the page.
sessionsPerUser	Sessions per active user	The average number of sessions per user (Sessions divided by Active Users).
userEngagementDuration	User engagement	The total amount of time (in seconds) your website or app was in the foreground of users` devices.

ID / Campo	Nome	Descrição
averageSessionDuration	Average session duration	The average duration (in seconds) of users` sessions.
bounceRate	Bounce rate	The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is
engagedSessions	Engaged sessions	The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
engagementRate	Engagement rate	The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for ex
eventsPerSession	Events per session	The average number of events per session (Event count divided by Sessions).
organicGoogleSearchClickThroughRate	Organic Google Search click through rate	The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression.
promotionViews	Promotion views	The number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.
screenPageViews	Views	The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen
screenPageViewsPerSession	Views per session	The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are coun
sessions	Sessions	The number of sessions that began on your site or app (event triggered: session_start).

ID / Campo	Nome	Descrição
keyEvents	Key events	The count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change histor
keyEvents:click	Key event count for click	The count of a specific key event.
keyEvents:embedded:viewed:1947847	Key event count for embedded:viewed:1947847	The count of a specific key event.
keyEvents:file_download	Key event count for file_download	The count of a specific key event.
keyEvents:first_visit	Key event count for first_visit	The count of a specific key event.
keyEvents:form_start	Key event count for form_start	The count of a specific key event.
keyEvents:form_submit	Key event count for form_submit	The count of a specific key event.
keyEvents:page_view	Key event count for page_view	The count of a specific key event.
keyEvents:popup:viewed:1923047	Key event count for popup:viewed:1923047	The count of a specific key event.
keyEvents:RD Formulario Embutido	Key event count for RD Formulario Embutido	The count of a specific key event.
keyEvents:RD Landing Pages	Key event count for RD Landing Pages	The count of a specific key event.
keyEvents:RD Popup e WhatsApp	Key event count for RD Popup e WhatsApp	The count of a specific key event.
keyEvents:scroll	Key event count for scroll	The count of a specific key event.
keyEvents:session_start	Key event count for session_start	The count of a specific key event.
keyEvents:view_search_results	Key event count for view_search_results	The count of a specific key event.
sessionKeyEventRate	Session key event rate	The percentage of sessions in which any key event was triggered.
sessionKeyEventRate:click	Session key event rate for click	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:embedded:viewed:1947847	Session key event rate for embedded:viewed:1947847	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:file_download	Session key event rate for file_download	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:first_visit	Session key event rate for first_visit	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:form_start	Session key event rate for form_start	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:form_submit	Session key event rate for form_submit	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:page_view	Session key event rate for page_view	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:popup:viewed:1923047	Session key event rate for popup:viewed:1923047	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:RD Formulario Embutido	Session key event rate for RD Formulario Embutido	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:RD Landing Pages	Session key event rate for RD Landing Pages	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:RD Popup e WhatsApp	Session key event rate for RD Popup e WhatsApp	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:scroll	Session key event rate for scroll	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:session_start	Session key event rate for session_start	The percentage of sessions in which a specific key event was triggered.
sessionKeyEventRate:view_search_results	Session key event rate for view_search_results	The percentage of sessions in which a specific key event was triggered.
userKeyEventRate	User key event rate	The percentage of users who triggered any key event.
userKeyEventRate:click	User key event rate for click	The percentage of users who triggered a specific key event.
userKeyEventRate:embedded:viewed:1947847	User key event rate for embedded:viewed:1947847	The percentage of users who triggered a specific key event.
userKeyEventRate:file_download	User key event rate for file_download	The percentage of users who triggered a specific key event.
userKeyEventRate:first_visit	User key event rate for first_visit	The percentage of users who triggered a specific key event.
userKeyEventRate:form_start	User key event rate for form_start	The percentage of users who triggered a specific key event.
userKeyEventRate:form_submit	User key event rate for form_submit	The percentage of users who triggered a specific key event.
userKeyEventRate:page_view	User key event rate for page_view	The percentage of users who triggered a specific key event.
userKeyEventRate:popup:viewed:1923047	User key event rate for popup:viewed:1923047	The percentage of users who triggered a specific key event.
userKeyEventRate:RD Formulario Embutido	User key event rate for RD Formulario Embutido	The percentage of users who triggered a specific key event.
userKeyEventRate:RD Landing Pages	User key event rate for RD Landing Pages	The percentage of users who triggered a specific key event.
userKeyEventRate:RD Popup e WhatsApp	User key event rate for RD Popup e WhatsApp	The percentage of users who triggered a specific key event.
userKeyEventRate:scroll	User key event rate for scroll	The percentage of users who triggered a specific key event.
userKeyEventRate:session_start	User key event rate for session_start	The percentage of users who triggered a specific key event.
userKeyEventRate:view_search_results	User key event rate for view_search_results	The percentage of users who triggered a specific key event.

ID / Campo	Nome	Descrição
addToCarts	Add to carts	The number of times users added items to their shopping carts.
averagePurchaseRevenue	Average purchase revenue	The average purchase revenue in the transaction group of events.
averagePurchaseRevenuePerPayingUser	ARPPU	Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The
averagePurchaseRevenuePerUser	Average purchase revenue per active user	The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The su
averageRevenuePerUser	ARPU	Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and
cartToViewRate	Cart-to-view rate	The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s).
checkouts	Checkouts	The number of times users started the checkout process. This metric counts the occurrence of the `begin_checkout` event.
ecommercePurchases	Ecommerce purchases	The number of times users completed a purchase. This metric counts `purchase` events; this metric does not count `in_app
firstTimePurchaserRate	First-time purchaser rate	The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092
firstTimePurchasers	First time purchasers	The number of users that completed their first purchase event.
firstTimePurchasersPerNewUser	First-time purchasers per new user	The average number of first time purchasers per new user.
grossItemRevenue	Gross item revenue	The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes ta
grossPurchaseRevenue	Gross purchase revenue	The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: `p
itemDiscountAmount	Item discount amount	The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item par
itemListClickEvents	Item-list click events	The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_i
itemListClickThroughRate	Item list click through rate	The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is re
itemListViewEvents	Item-list view events	The number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.
itemPromotionClickThroughRate	Item promotion click through rate	The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This me
itemRefundAmount	Item refund amount	Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price
itemRevenue	Item revenue	The total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its
itemsAddedToCart	Items added to cart	The number of units added to cart for a single item. This metric counts the quantity of items in `add_to_cart` events.
itemsCheckedOut	Items checked out	The number of units checked out for a single item. This metric counts the quantity of items in `begin_checkout` events.
itemsClickedInList	Items clicked in list	The number of units clicked in list for a single item. This metric counts the quantity of items in `select_item` events.
itemsClickedInPromotion	Items clicked in promotion	The number of units clicked in promotion for a single item. This metric counts the quantity of items in `select_promotio
itemsPurchased	Items purchased	The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase
itemsViewed	Items viewed	The number of units viewed for a single item. This metric counts the quantity of items in `view_item` events.
itemsViewedInList	Items viewed in list	The number of units viewed in list for a single item. This metric counts the quantity of items in `view_item_list` event
itemsViewedInPromotion	Items viewed in promotion	The number of units viewed in promotion for a single item. This metric counts the quantity of items in `view_promotion`
itemViewEvents	Item view events	The number of times the item details were viewed. The metric counts the occurrence of the `view_item` event.
keyEvents:purchase	Key event count for purchase	The count of a specific key event.
purchaseRevenue	Purchase revenue	The sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the
purchaserRate	Purchaser rate	The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for exam
purchaseToViewRate	Purchase-to-view rate	The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metri
refundAmount	Refund amount	The total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` eve
sessionKeyEventRate:purchase	Session key event rate for purchase	The percentage of sessions in which a specific key event was triggered.
shippingAmount	Shipping amount	Shipping amount associated with a transaction. Populated by the `shipping` event parameter.
taxAmount	Tax amount	Tax amount associated with a transaction. Populated by the `tax` event parameter.
totalAdRevenue	Total ad revenue	The total advertising revenue from both Admob and third-party sources.
totalPurchasers	Total purchasers	The number of users that logged purchase events for the time period selected.
totalRevenue	Total revenue	The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad re
transactions	Transactions	The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purch
transactionsPerPurchaser	Transactions per purchaser	The average number of transactions per purchaser.
userKeyEventRate:purchase	User key event rate for purchase	The percentage of users who triggered a specific key event.

ID / Campo	Nome	Descrição
adUnitExposure	Ad unit exposure	The time that an ad unit was exposed to a user, in milliseconds.
advertiserAdClicks	Ads clicks	Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like l
advertiserAdCost	Ads cost	The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also in
advertiserAdCostPerClick	Ads cost per click	Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
advertiserAdCostPerKeyEvent	Cost per key event	Cost per key event is ad cost divided by key events.
advertiserAdImpressions	Ads impressions	The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertise
publisherAdClicks	Publisher ad clicks	The number of ad_click events.
publisherAdImpressions	Publisher ad impressions	The number of ad_impression events.

ID / Campo	Nome	Descrição
cohortActiveUsers	Cohort active users	The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For
cohortTotalUsers	Cohort total users	The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Becau

ID / Campo	Nome	Descrição
dauPerMau	DAU / MAU	The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for e
dauPerWau	DAU / WAU	The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for ex
eventCount	Event count	The count of events.
eventValue	Event value	The sum of the event parameter named `value`.
organicGoogleSearchAveragePosition	Organic Google Search average position	The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL app
organicGoogleSearchClicks	Organic Google Search clicks	The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console
organicGoogleSearchImpressions	Organic Google Search impressions	The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Cons
promotionClicks	Promotion clicks	The number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.
wauPerMau	WAU / MAU	The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for e

eventName	Ocorrências (30d)
click	390248 ocorrências
page_view	134772 ocorrências
user_engagement	57609 ocorrências
RD Popup e WhatsApp	49153 ocorrências
session_start	38439 ocorrências
first_visit	17468 ocorrências
scroll	6782 ocorrências
form_start	2888 ocorrências
RD Landing Pages	1665 ocorrências
view_search_results	1025 ocorrências
generate_lead	693 ocorrências
video_progress	600 ocorrências
form_submit	561 ocorrências
video_start	517 ocorrências
video_action	299 ocorrências
video_progress_10	173 ocorrências
video_progress_25	152 ocorrências
video_complete	137 ocorrências
video_progress_50	121 ocorrências
video_progress_75	102 ocorrências
video_progress_90	92 ocorrências
video_progress_95	78 ocorrências
file_download	18 ocorrências
achievementId	Achievement ID
adFormat	Ad format
adSourceName	Ad source
adUnitName	Ad unit
appVersion	App version
audienceId	Audience ID
audienceName	Audience name
audienceResourceName	Audience resource name
brandingInterest	Interests
browser	Browser
browserVersion	Browser version
campaignId	Campaign ID
campaignName	Campaign
character	Character
city	City
cityId	City ID
cm360AccountId	CM360 account ID
cm360AccountName	CM360 account name
cm360AdvertiserId	CM360 advertiser ID
cm360AdvertiserName	CM360 advertiser name
cm360CampaignId	CM360 campaign ID
cm360CampaignName	CM360 campaign name
cm360CreativeFormat	CM360 creative format
cm360CreativeId	CM360 creative ID
cm360CreativeName	CM360 creative name
cm360CreativeType	CM360 creative type
cm360CreativeTypeId	CM360 creative type ID

asset_identifier	Tipo	Conversões (30d)	Visitas (30d)
onde-comprar-immersi EM USO MQL	LandingPage	108	81
oportunidade-mes-immersi EM USO MQL	LandingPage	105	422
oportunidade-mes-doka EM USO MQL	LandingPage	22	218
oportunidade-mes-doka2 EM USO MQL	LandingPage	11	194
formulario-onde-comprar-doka EM USO MQL	LandingPage::Embeddable	0	0

asset_identifier	Tipo	Conversões (30d)	Visitas (30d)
catalogo-doka-digital EM USO	LandingPage	179	116
immersi-catalogo-digital EM USO	LandingPage	79	58
doka-metais-catalogo-2017 EM USO	LandingPage	0	0

asset_identifier	Tipo	Conversões (30d)	Visitas (30d)
escolher-tamanho-banheira-ideal-guia EM USO	LandingPage	12	1
hidromassagem-airmassage-ebook EM USO	LandingPage	3	4
agradecimento-hidromassagem-airmassage-ebook EM USO	LandingPage	0	0
agradecimento-escolher-tamanho-banheira-ideal-guia EM USO	LandingPage	0	0

asset_identifier	Tipo	Conversões (30d)	Visitas (30d)
talk-especificadores-doka-immersi EM USO	LandingPage	95	185
submissao-cadastro-talks-treinamentos-presenciais EM USO	LandingPage	8	16

asset_identifier	Tipo	Conversões (30d)	Visitas (30d)
immersi-manual-amazon EM USO	LandingPage	32	40
manual-atins EM USO	LandingPage	17	19
immersi-manual-purus EM USO	LandingPage	17	20
immersi-desenho-tecnico-banheira-porto-belo EM USO	LandingPage	15	16
immersi-manual-gamboa EM USO	LandingPage	12	19
immersi-manual-banheira-itajai-2 EM USO	LandingPage	11	14
dwg-atins EM USO	LandingPage	9	8
immersi-skp-banheira-porto-belo EM USO	LandingPage	8	9
immersi-dwg-banheira-itajai-2 EM USO	LandingPage	7	7
immersi-skp-banheira-itajai EM USO	LandingPage	7	7
immersi-skp-banheira-itajai-2 EM USO	LandingPage	7	7
immersi-skp-banheira-maragogi EM USO	LandingPage	7	7
manual-campeche EM USO	LandingPage	6	5
manual-taipe EM USO	LandingPage	6	9
immersi-dwg-banheira-porto-belo EM USO	LandingPage	6	6
immersi-dwg-banheira-maragogi EM USO	LandingPage	6	6
immersi-manual-banheira-maragogi EM USO	LandingPage	5	6
arquivo-dwg-embau EM USO	LandingPage	5	5
immersi-skp-banheira-imbituba EM USO	LandingPage	5	3
immersi-skp-banheira-gamboa-3 EM USO	LandingPage	5	5
immersi-dwg-banheira-imbituba EM USO	LandingPage	5	10
immersi-desenho-tecnico-gamboa EM USO	LandingPage	5	8
manual-taipe-2 EM USO	LandingPage	4	9
skp-camburi EM USO	LandingPage	4	4
skp-atins EM USO	LandingPage	4	4
immersi-manual-garopaba EM USO	LandingPage	4	2
manual-de-instalacao-embau EM USO	LandingPage	4	4
immersi-manual-banheira-imbituba EM USO	LandingPage	4	6
arquivo-skp-embau EM USO	LandingPage	4	6
immersi-skp-amazon EM USO	LandingPage	4	5
immersi-dwg-gamboa-3 EM USO	LandingPage	4	3
immersi-desenho-tecnico-banheira-itajai-2 EM USO	LandingPage	4	5
dwg-camburi EM USO	LandingPage	3	4
dwg-taipe-2 EM USO	LandingPage	3	3
skp-taipe-2 EM USO	LandingPage	3	1
manual-camburi EM USO	LandingPage	3	6
immersi-manual-banheira-antigua EM USO	LandingPage	3	5
immersi-manual-atlantida EM USO	LandingPage	3	2
immersi-manual-gamboa-2 EM USO	LandingPage	3	4
immersi-manual-gamboa-3 EM USO	LandingPage	3	6
immersi-manual-banheira-marau EM USO	LandingPage	3	5
immersi-skp-gamboa-2 EM USO	LandingPage	3	4
arquivo-dwg-amazon EM USO	LandingPage	3	4
arquivo-skp-gamboa EM USO	LandingPage	3	4
arquivo-skp-atlantida EM USO	LandingPage	3	3
desenho-tecnico-embau EM USO	LandingPage	3	7
immersi-desenho-tecnico-banheira-maragogi EM USO	LandingPage	3	6
immersi-desenho-tecnico-banheira-itajai EM USO	LandingPage	3	4
skp-campeche EM USO	LandingPage	2	3
dwg-taipe EM USO	LandingPage	2	2
immersi-skp-banheira-marau EM USO	LandingPage	2	2
immersi-dxf-banheira-itajai-2 EM USO	LandingPage	2	2
immersi-arquivo-skp-purus EM USO	LandingPage	2	3
immersi-arquivo-dxf-amazon EM USO	LandingPage	2	1
immersi-skp-banheira-garopaba EM USO	LandingPage	2	2
arquivo-skp-banheira-antigua EM USO	LandingPage	2	3
immersi-desenho-tecnico-gamboa-3 EM USO	LandingPage	2	6
dxf-campeche EM USO	LandingPage	1	2
dwg-campeche EM USO	LandingPage	1	1
dxf-atins EM USO	LandingPage	1	1
immersi-manual-banheira-porto-belo EM USO	LandingPage	1	2
immersi-dwg-banheira-itajai EM USO	LandingPage	1	2
immersi-arquivo-dwg-purus EM USO	LandingPage	1	1
arquivo-dwg-banheira-antigua EM USO	LandingPage	1	3
immersi-dwg-banheira-navegantes EM USO	LandingPage	1	2
immersi-desenho-tecnico-gamboa-2 EM USO	LandingPage	1	1
immersi-dwg-banheira-garopaba EM USO	LandingPage	1	1
immersi-dwg-atlantida EM USO	LandingPage	1	2
immersi-arquivo-dwg-gamboa EM USO	LandingPage	1	2
immersi-desenho-tecnico-atlantida EM USO	LandingPage	1	2
dxf-camburi EM USO	LandingPage	0	1
dxf-taipe-2 EM USO	LandingPage	0	0
dxf-taipe EM USO	LandingPage	0	0
skp-taipe EM USO	LandingPage	0	0
immersi-manual-banheira-florian EM USO	LandingPage	0	0
immersi-manual-banheira-devon EM USO	LandingPage	0	0
manual-de-instalacao-acores EM USO	LandingPage	0	0
immersi-manual-banheira-itajai EM USO	LandingPage	0	0
immersi-manual-banheira-itapema EM USO	LandingPage	0	0
immersi-manual-banheira-navegantes EM USO	LandingPage	0	1
immersi-dxf-banheira-itajai EM USO	LandingPage	0	0
banheira-acores-skp EM USO	LandingPage	0	0
banheira-acores-dxf EM USO	LandingPage	0	0
immersi-dxf-banheira-imbituba EM USO	LandingPage	0	0
immersi-dxf-banheira-marau EM USO	LandingPage	0	0
immersi-dxf-gamboa-2 EM USO	LandingPage	0	1
immersi-dxf-banheira-gamboa-3 EM USO	LandingPage	0	0
immersi-dxf-banheira-navegantes EM USO	LandingPage	0	0
immersi-skp-banheira-navegantes EM USO	LandingPage	0	0
arquivo-dxf-embau EM USO	LandingPage	0	0
immersi-dxf-purus EM USO	LandingPage	0	0
immersi-dxf-banheira-garopaba EM USO	LandingPage	0	0
immersi-dxf-banheira-itapema EM USO	LandingPage	0	0
arquivo-skp EM USO	LandingPage	0	0
arquivo-dxf-gamboa EM USO	LandingPage	0	0
arquivo-dxf-atlantida EM USO	LandingPage	0	0
immersi-dxf-banheira-maragogi EM USO	LandingPage	0	1
immersi-skp-banheira-florian EM USO	LandingPage	0	0
immersi-dxf-banheira-florian EM USO	LandingPage	0	0
immersi-dwg-banheira-florian EM USO	LandingPage	0	1
immersi-dxf-banheira-porto-belo EM USO	LandingPage	0	0
immersi-skp-banheira-devon EM USO	LandingPage	0	0
immersi-dxf-banheira-devon EM USO	LandingPage	0	0
immersi-dwg-banheira-devon EM USO	LandingPage	0	0
arquivo-dxf-antigua EM USO	LandingPage	0	0
desenho-tecnico-columbo EM USO	LandingPage	0	0
arquivo-dwg-columbo EM USO	LandingPage	0	1
arquivo-skp-columbo EM USO	LandingPage	0	0
arquivo-dxf-embau-f582a647d2d0322e21d0 EM USO	LandingPage	0	0
desenho-tecnico-acores EM USO	LandingPage	0	1
arquivo-dwg-acores EM USO	LandingPage	0	0
desenho-tecnico-antigua EM USO	LandingPage	0	0
immersi-desenho-tecnico-banheira-navegantes EM USO	LandingPage	0	0
immersi-dwg-banheira-marau EM USO	LandingPage	0	1
immersi-desenho-tecnico-banheira-marau EM USO	LandingPage	0	0
immersi-dwg-gamboa-2 EM USO	LandingPage	0	0
immersi-arquivo-dwg-banheira-xangri-la EM USO	LandingPage	0	0
immersi-desenho-tecnico-itapema EM USO	LandingPage	0	0
immersi-dwg-itapema EM USO	LandingPage	0	0
immersi-desenho-tecnico-garopaba EM USO	LandingPage	0	0
immersi-dxf-columbo EM USO	LandingPage	0	0
immersi-desenho-tecnico-banheira-devon EM USO	LandingPage	0	0
immersi-desenho-tecnico-banheira-florian EM USO	LandingPage	0	0
arquivo-skp-enseada EM USO	LandingPage	0	0
arquivo-dxf-enseada EM USO	LandingPage	0	0
immersi-ficha-tecnica-garopaba EM USO	LandingPage	0	0
bloco-em-cad-dxf-trivento EM USO	LandingPage	0	0
dk8248rg-manual-monocomando-de-piso-para-banheira-rose-gold EM USO	LandingPage	0	0
manual-de-instalacao-misturador-de-piso-para-banheira-edwardian EM USO	LandingPage	0	0
immersi-arquivo-dwg-enseada EM USO	LandingPage	0	0
immersi-ficha-tecnica-itapema EM USO	LandingPage	0	0
immersi-ficha-tecnica-atlantida EM USO	LandingPage	0	0
immersi-ficha-tecnica-enseada EM USO	LandingPage	0	0
immersi-ficha-tecnica-gamboa EM USO	LandingPage	0	0
immersi-manual-banheira-enseada EM USO	LandingPage	0	0
immersi-desenho-tecnico-enseada EM USO	LandingPage	0	0
immersi-manual-columbo EM USO	LandingPage	0	0

asset_identifier	Tipo	Visitas (30d)
agradecimento-oportunidade-mes-immersi EM USO	LandingPage	17
agradecimento-oportunidade-mes-doka EM USO	LandingPage	3
agradecimento-onde-comprar-immersi EM USO	LandingPage	12

asset_identifier	Tipo	Visitas (30d)
immersi-termo-de-garantia-metais EM USO	LandingPage	0
banheiras-imersao-quarrycast-victoria-albert EM USO	LandingPage	7
metais-doka-rainbow EM USO	LandingPage	4
immersi-banheiras-metais EM USO	LandingPage	3
cubas-doka-geostone EM USO	LandingPage	4
metais-doka-rivvo EM USO	LandingPage	0
formulario-assistencia-tecnica EM USO	LandingPage::Embeddable	0
formulario-marketing EM USO	LandingPage::Embeddable	0
cadastramento-imersao-doka EM USO	LandingPage	0
formulario-seja-um-especificador-premium-doka EM USO	LandingPage::Embeddable	0
formulario-seja-uma-revenda EM USO	LandingPage::Embeddable	0
produto_banheira_napoli EM USO	LandingPage	0
614c99097cf04b7004f4 EM USO	LandingPage	0
biblioteca-tecnica-doka-2019 EM USO	LandingPage	0
dk8237go-misturador-de-piso-favo-gold EM USO	LandingPage	0

Campo	O que armazena
email	Email do contato — identificador único.
name	Nome completo do contato.
city / state / country	Localização geográfica do lead.
opportunity	Se o lead foi marcado como oportunidade (boolean).
tags	Tags manuais ou automáticas aplicadas.
traffic_source	Canal de origem: google, facebook, direct, etc.
traffic_medium	Meio de origem: cpc, organic, email, social, etc.
traffic_campaign	Nome da campanha que gerou o lead.
fit_score	Pontuação de qualidade do lead gerada pelo RD Station.
bounced	True se o email do lead é inválido.
inactive	True se o contato foi marcado como inativo.

Campo	Nome	Descrição
id	ID do Deal	Identificador único hexadecimal. Ex: 6a8776e369b23600015bab46
_id	ID Mongo	Mesmo valor de id — formato MongoDB interno.
name	Nome do Deal	Nome do cliente/lead associado ao deal.
rating EM USO	Qualificação (Estrelas)	1 a 5 estrelas. ≥4 = SQL. Base das etapas 04 MQL e 05 SQL do funil.
win EM USO	Status do Deal	true = ganho (Venda), false = perdido, null = em aberto. Base da etapa 06 Vendas.
closed_at EM USO	Data de Fechamento	Data em que o deal foi fechado. Filtro de período para Vendas no funil.
created_at EM USO	Data de Criação	Data de criação do deal. Usado com created_at_period=true para filtrar MQLs/SQLs.
updated_at	Data de Atualização	Última vez que o deal foi modificado.
amount_montly	Valor Mensal	Componente recorrente mensal do deal. Atualmente zerado na maioria.
amount_unique	Valor Avulso	Componente único (não recorrente) do deal.
amount_total	Valor Total	Soma de amount_montly + amount_unique.
prediction_date	Data de Previsão	Data prevista para fechamento do deal.
hold	Deal Pausado	True se o deal está pausado (em espera).
interactions	Interações	Número de interações registradas no deal.
last_activity_at	Última Atividade	Data e hora da última atividade no deal.
last_activity_content	Conteúdo da Última Atividade	Descrição da última atividade registrada.
markup	Marcação Temporal	Classificação do deal por tempo: today, week, future, etc.
markup_created	Criação Relativa	Quando o deal foi criado em tempo relativo: today, week, etc.
markup_last_activities	Atividade Relativa	Quando ocorreu a última atividade em tempo relativo.
user_changed	Responsável Alterado	True se o responsável pelo deal foi alterado.
user.id	ID do Responsável	ID do usuário do CRM responsável pelo deal.
user.name	Nome do Responsável	Nome do usuário responsável.
user.email	Email do Responsável	Email do usuário responsável.
user.nickname	Sigla do Responsável	Sigla do responsável. Ex: SA para Samantha.
deal_stage.id	ID da Etapa	ID da etapa atual do funil de vendas.
deal_stage.name	Nome da Etapa	Nome da etapa atual: Prospecção, Qualificação, Maturação, etc.
deal_stage.nickname	Sigla da Etapa	Sigla da etapa: P, Q, M, etc.
deal_source.id	ID da Fonte	ID da fonte de origem do deal.
deal_source.name	Nome da Fonte	Nome da fonte: Busca Orgânica \| Google, Social \| ig, etc.
campaign.id	ID da Campanha	ID da campanha de marketing associada ao deal.
campaign.name	Nome da Campanha	Nome da campanha: [DOKA] Oportunidades, [IMMERSI] Oportunidades, etc.
contacts	Contatos Associados	Array de contatos vinculados ao deal (nome, email, telefone, etc.).
deal_custom_fields EM USO	Campos Customizados	Array de campos personalizados configurados pela Doka. Cada item tem: value, custom_field_id.
deal_products	Produtos Associados	Array de produtos vinculados ao deal.
stop_time_limit	Limite de Tempo de Parada	Configuração de SLA para resposta ao lead.

Campo (deal_custom_fields)	Nome	Uso e Valores
deal_custom_fields[ok-area-de-atuacao] EM USO	Área de Atuação	Onde: Painel Visão por Público Valores: Consumidor Final \| Especificador(a) (Arquiteto, Designer de Interiores etc.) \| Construtora \| Hotel \| Vendedor(a) \| Outros
deal_custom_fields[ok-produto-de-interesse] EM USO	Produto de Interesse	Onde: Painel Perfil de Clientes Valores: Banheiras \| Metais e Acessórios \| Misturadores para banheiras \| Cubas \| Outros
deal_custom_fields[ok-como-voce-conheceu-a-doka] EM USO	Como Conheceu a Doka	Onde: Painel Perfil de Clientes Valores: Google \| Redes Sociais \| Indicações (arquitetos, amigos etc.) \| Loja física \| Mostra de decoração \| Outros
deal_custom_fields[representante-doka] EM USO	Representante Doka	Onde: Painel Perfil de Clientes Valores: Letícia \| Leandro \| Cristina \| Luciana \| Izane \| Pâmela \| Keite \| Samantha \| Sem representante
deal_custom_fields[marca-de-interesse] EM USO	Marca de Interesse	Onde: Painel Perfil de Clientes Valores: DOKA (~93%) \| IMMERSI (~7%)
deal_custom_fields[cidade] EM USO	Cidade	Onde: Painel Perfil de Clientes Valores: São Paulo \| Joinville \| Cascavel \| Niterói \| Indaiatuba \| Recife \| etc.

Parâmetro de Query	Comportamento
page	Número da página. Começa em 1.
limit	Registros por página. Máximo 200. Padrão 20.
order	Campo de ordenação. Padrão: created_at. Opções: created_at, name, rating, etc.
direction	Direção: asc ou desc. Padrão: desc.
created_at_period=true	Ativa filtro por data de criação. Deve ser usado com start_date e end_date.
closed_at_period=true	Ativa filtro por data de fechamento.
start_date	Data inicial do filtro. Formato ISO: 2026-08-01T00:00:00.
end_date	Data final do filtro. Formato ISO: 2026-08-20T23:59:59.
win	Filtro de status: true (ganhas), false (perdidas), null (em aberto).
next_page	Token da próxima página retornado pela API — usar para paginação sequencial.
user_id	ID do usuário responsável pelo deal.
deal_stage_id	ID da etapa do funil.
deal_pipeline_id	ID do funil de vendas.
deal_lost_reason_id	ID do motivo de perda.
name	Busca por nome do deal.

ID do Pipeline	Nome
5fc69b774936fc0016797b02	DOKA
5ff36cd91b77c600110d1ad7	Loja \| Oportunidades
5ffc436419e20a29f1fb66be	Venda Direta \| Oportunidades
6001933fe6f89a000bdf5f25	Comercial \| SAC
605a62596490b500140d5784	IMMERSI
6422ffe52313bf000c8d960b	Catálogos
6536fef9c9bb49000f88e6d2	Pré-Black Days Doka
681cf735aa00f50026f8fe5a	CONTATOS REPETIDOS

ID	Nome	Email
5fc69b51854805002c16be1f	Marketing DOKA	marketing@banheirasdoka.com.br
5ff336d2c8acba00110335c3	Samantha	samantha@banheirasdoka.com.br
5ffcab3255a3b5001f5512c7	Samantha Perez	sac@banheirasdoka.com.br
6005bb3f91a052001c39b545	Gabriela	gabriela@banheirasdoka.com.br
6017f81712629f000b2ad19c	Tatiana	tatiana@banheirasdoka.com.br
63d16c0e5b39fe0014253596	Silvia	silvia@dokabathworks.com.br
6441532ad0d9830028519129	Pâmela	pamela@dokabathworks.com.br
64c81cf8505ae10027524cf4	Keite Alegre	keite@dokabathworks.com.br
6579c43e2e71520014cb08cb	Gabriela Domingues	gabriela@dokabathworks.com.br

ID	Motivo
601d4d0e685d30001a336367	Preço / Achou caro
5fc69b774936fc0016797ad3	Fechou com concorrente
5fc69b774936fc0016797ad2	Não Engajado
5fc69b774936fc0016797ad1	Demora no follow
5fc69b764936fc0016797ad0	Outros — Explicar motivo em anotações

ID	Nome da Fonte
5ffde119952de500010aa553	Busca Orgânica \| Google
5ffddea03604f40001727b1a	Busca Orgânica \| google
60301f51d4766e00016db3b8	Busca Orgânica \| Bing
6011c2f2d3ed1000013b7d06	Busca Orgânica \| DuckDuckGo
60105517fce9e80001744dcb	Busca Orgânica \| Ecosia
600ef92fa19c300001567446	Busca Orgânica \| Yahoo
601d4443e86fd5000144ffb2	Busca Paga
646ee0f76faff20001e66ae4	Busca Paga \| Google
64f0fdd72de19400010bfccb	Busca Paga \| Facebook Ads
681d2e629d575d0001013ab6	Busca Paga \| META-DOKA
68aafea4cf43410001b24dc7	Busca Paga \| META-IMMERSI
68e261a080e57d0001d03fe6	Busca Paga \| Pinterest
670706f294c0c600019cbdd7	Busca Paga \| meta-Doka
670599c9ac090300014fa861	Busca Paga \| meta-Immersi
63fb9c4f7645790001559834	Display \| marketing-conteudo + site-immersi
69a738a216bd85000194a2de	Social \| ig
5ff33fb830af5600010fe57e	Tráfego Direto
630fbfab3835c8000ecaab34	Casoca

Mapa de dados do Funil Doka