GOOGLE ANALYTICS 4 — CAMPOS DISPONÍVEIS
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PROPRIEDADE: Doka (ID: 355526070)
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DIMENSÕES (380 disponíveis)
  achievementId                                      Achievement ID
    → The achievement ID in a game for an event. Populated by the event parameter `achievement_id`.
  adFormat                                           Ad format
    → Describes the way ads looked and where they were located. Typical formats include `Interstitial`, `Banner`, `Rewarded`, 
  adSourceName                                       Ad source
    → The source network that served the ad. Typical sources include `AdMob Network`, `Liftoff`, `Facebook Audience Network`, 
  adUnitName                                         Ad unit
    → The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
  appVersion                                         App version
    → The app's versionName (Android) or short bundle version (iOS).
  audienceId                                         Audience ID
    → The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's da
  audienceName                                       Audience name
    → The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range
  audienceResourceName                               Audience resource name
    → The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a
  brandingInterest                                   Interests
    → Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categor
  browser                                            Browser
    → The browsers used to view your website.
  browserVersion                                     Browser version
    → The version of the browser from which the user activity originated. For example, a version might appear as `146.0.7680.1
  campaignId                                         Campaign ID
    → The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, 
  campaignName                                       Campaign
    → The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & othe
  character                                          Character
    → The player character in a game for an event. Populated by the event parameter `character`.
  city                                               City
    → The city from which the user activity originated.
  cityId                                             City ID
    → The geographic ID of the city from which the user activity originated, derived from their IP address.
  cm360AccountId                                     CM360 account ID
    → The CM360 Account ID that led to the key event. Identifies the CM360 Account.
  cm360AccountName                                   CM360 account name
    → The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user pr
  cm360AdvertiserId                                  CM360 advertiser ID
    → The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, an
  cm360AdvertiserName                                CM360 advertiser name
    → The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, 
  cm360CampaignId                                    CM360 campaign ID
    → The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what l
  cm360CampaignName                                  CM360 campaign name
    → The CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what
  cm360CreativeFormat                                CM360 creative format
    → The CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.
  cm360CreativeId                                    CM360 creative ID
    → The CM360 Creative ID that led to the key event. Identifies a CM360 creative.
  cm360CreativeName                                  CM360 creative name
    → The CM360 Creative Name that led to the key event. The name given to a CM360 creative.
  cm360CreativeType                                  CM360 creative type
    → The CM360 Creative Type that led to the key event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn 
  cm360CreativeTypeId                                CM360 creative type ID
    → The CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type.
  cm360CreativeVersion                               CM360 creative version
    → The CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of yo
  cm360Medium                                        CM360 medium
    → The CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure.
  cm360PlacementCostStructure                        CM360 placement cost structure
    → The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be 
  cm360PlacementId                                   CM360 placement ID
    → The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website whe
  cm360PlacementName                                 CM360 placement name
    → The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a w
  cm360RenderingId                                   CM360 rendering ID
    → The CM360 Rendering ID that led to the key event. Identifies a CM360 creative.
  cm360SiteId                                        CM360 site ID
    → The CM360 Site ID that led to the key event. Identifies a CM360 site.
  cm360SiteName                                      CM360 site name
    → The CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.
  cm360Source                                        CM360 source
    → The CM360 Source that led to the key event. The CM360 source is also referred to as the site name.
  cm360SourceMedium                                  CM360 source / medium
    → The CM360 Source Medium that led to the key event. A combination of the source and medium.
  cohort                                             Cohort
    → The cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive gr
  cohortNthDay                                       Daily cohort
    → Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the s
  cohortNthMonth                                     Monthly cohort
    → Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month bo
  cohortNthWeek                                      Weekly cohort
    → Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For
  comparison                                         Comparison
    → Comparisons enable you to evaluate subsets of your data side by side. For report requests, the comparisons column is aut
  contentGroup                                       Content group
    → A category that applies to items of published content. Populated by the event parameter `content_group`.
  contentId                                          Content ID
    → The identifier of the selected content. Populated by the event parameter `content_id`.
  contentType                                        Content type
    → The category of the selected content. Populated by the event parameter `content_type`.
  continent                                          Continent
    → The continent from which the user activity originated. For example, `Americas` or `Asia`.
  continentId                                        Continent ID
    → The geographic ID of the continent from which the user activity originated, derived from their IP address.
  country                                            Country
    → The country from which the user activity originated.
  countryId                                          Country ID
    → The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted accor
  currencyCode                                       Currency
    → The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is sp
  customEvent:event_category                         Event Category
    → An event scoped custom dimension for your Analytics property.
  customEvent:event_label                            Event Label
    → An event scoped custom dimension for your Analytics property.
  customEvent:rd_action                              RD Action
    → An event scoped custom dimension for your Analytics property.
  customEvent:rd_asset_id                            RD ID
    → An event scoped custom dimension for your Analytics property.
  customEvent:rd_filter                              RD Filter
    → An event scoped custom dimension for your Analytics property.
  date                                               Date
    → The date of the event, formatted as YYYYMMDD.
  dateHour                                           Date + hour (YYYYMMDDHH)
    → The combined values of date and hour formatted as YYYYMMDDHH.
  dateHourMinute                                     Date hour and minute
    → The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.
  day                                                Day
    → The day of the month, a two-digit number from 01 to 31.
  dayOfWeek                                          Day of week
    → The integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.
  dayOfWeekName                                      Day of week name
    → The day of the week in English. This dimension has values such as Sunday or Monday.
  defaultChannelGroup                                Default channel group
    → The key event's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `
  deviceCategory                                     Device category
    → The type of device: Desktop, Tablet, or Mobile.
  deviceModel                                        Device model
    → The mobile device model (example: iPhone 10,6).
  dv360AdvertiserId                                  DV360 advertiser ID
    → The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.
  dv360AdvertiserName                                DV360 advertiser name
    → The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertisi
  dv360CampaignId                                    DV360 campaign ID
    → The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.
  dv360CampaignName                                  DV360 campaign name
    → The DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common
  dv360CreativeFormat                                DV360 creative format
    → The DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, vid
  dv360CreativeId                                    DV360 creative ID
    → The DV360 Creative ID that led to the key event. Identifies the DV360 creative.
  dv360CreativeName                                  DV360 creative name
    → The DV360 Creative Name that led to the key event. The name given to a DV360 creative.
  dv360ExchangeId                                    DV360 exchange ID
    → The DV360 Exchange ID that led to the key event. Identifies the DV360 exchange.
  dv360ExchangeName                                  DV360 exchange name
    → The DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, see [m
  dv360InsertionOrderId                              DV360 insertion order ID
    → The DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.
  dv360InsertionOrderName                            DV360 insertion order name
    → The DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are 
  dv360LineItemId                                    DV360 line item ID
    → The DV360 Line Item ID that led to the key event. Identifies the DV360 line item.
  dv360LineItemName                                  DV360 line item name
    → The DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to invent
  dv360Medium                                        DV360 medium
    → The DV360 Medium that led to the key event. The billable outcome of the insertion order. For example, `cpm`.
  dv360PartnerId                                     DV360 partner ID
    → The DV360 Partner ID that led to the key event. Identifies the DV360 partner.
  dv360PartnerName                                   DV360 partner name
    → The DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual 
  dv360Source                                        DV360 source
    → The DV360 Source that led to the key event. The DV360 site name where your ad was displayed.
  dv360SourceMedium                                  DV360 source / medium
    → The DV360 Source Medium that led to the key event. A combination of the source and medium.
  eventName                                          Event name
    → The name of the event.
  fileExtension                                      File extension
    → The extension of the downloaded file (for example, `pdf` or `txt`). Automatically populated if Enhanced Measurement is e
  fileName                                           File name
    → The page path of the downloaded file (for example, `/menus/dinner-menu.pdf`). Automatically populated if Enhanced Measur
  firstSessionDate                                   First session date
    → The date the user's first session occurred, formatted as YYYYMMDD.
  firstUserCampaignId                                First user campaign ID
    → Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & ot
  firstUserCampaignName                              First user campaign
    → Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Ca
  firstUserCm360AccountId                            First user CM360 account ID
    → The CM360 Account ID that originally acquired the user. Identifies the CM360 account.
  firstUserCm360AccountName                          First user CM360 account name
    → The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and
  firstUserCm360AdvertiserId                         First user CM360 advertiser ID
    → The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
  firstUserCm360AdvertiserName                       First user CM360 advertiser name
    → The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative 
  firstUserCm360CampaignId                           First user CM360 campaign ID
    → The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
  firstUserCm360CampaignName                         First user CM360 campaign name
    → The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads r
  firstUserCm360CreativeFormat                       First user CM360 creative format
    → The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative typ
  firstUserCm360CreativeId                           First user CM360 creative ID
    → The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
  firstUserCm360CreativeName                         First user CM360 creative name
    → The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
  firstUserCm360CreativeType                         First user CM360 creative type
    → The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. T
  firstUserCm360CreativeTypeId                       First user CM360 creative type ID
    → The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
  firstUserCm360CreativeVersion                      First user CM360 creative version
    → The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versio
  firstUserCm360Medium                               First user CM360 medium
    → The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure
  firstUserCm360PlacementCostStructure               First user CM360 placement cost structure
    → The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost 
  firstUserCm360PlacementId                          First user CM360 placement ID
    → The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a web
  firstUserCm360PlacementName                        First user CM360 placement name
    → The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the par
  firstUserCm360RenderingId                          First user CM360 rendering ID
    → The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
  firstUserCm360SiteId                               First user CM360 site ID
    → The CM360 Site ID that originally acquired the user. Identifies a CM360 site.
  firstUserCm360SiteName                             First user CM360 site name
    → The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
  firstUserCm360Source                               First user CM360 source
    → The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
  firstUserCm360SourceMedium                         First user CM360 source / medium
    → The CM360 Source Medium that originally acquired the user. A combination of the source and medium.
  firstUserDefaultChannelGroup                       First user default channel group
    → The default channel group that first acquired the user. Default channel group is based primarily on source and medium. A
  firstUserDv360AdvertiserId                         First user DV360 advertiser ID
    → The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
  firstUserDv360AdvertiserName                       First user DV360 advertiser name
    → The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run a
  firstUserDv360CampaignId                           First user DV360 campaign ID
    → The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.
  firstUserDv360CampaignName                         First user DV360 campaign name
    → The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with 
  firstUserDv360CreativeFormat                       First user DV360 creative format
    → The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expanda
  firstUserDv360CreativeId                           First user DV360 creative ID
    → The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.
  firstUserDv360CreativeName                         First user DV360 creative name
    → The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.
  firstUserDv360ExchangeId                           First user DV360 exchange ID
    → The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.
  firstUserDv360ExchangeName                         First user DV360 exchange name
    → The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more
  firstUserDv360InsertionOrderId                     First user DV360 insertion order ID
    → The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.
  firstUserDv360InsertionOrderName                   First user DV360 insertion order name
    → The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items t
  firstUserDv360LineItemId                           First user DV360 line item ID
    → The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.
  firstUserDv360LineItemName                         First user DV360 line item name
    → The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives t
  firstUserDv360Medium                               First user DV360 medium
    → The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.
  firstUserDv360PartnerId                            First user DV360 partner ID
    → The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.
  firstUserDv360PartnerName                          First user DV360 partner name
    → The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large ind
  firstUserDv360Source                               First user DV360 source
    → The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.
  firstUserDv360SourceMedium                         First user DV360 source / medium
    → The DV360 Source Medium that originally acquired the user. A combination of the source and medium.
  firstUserGoogleAdsAccountName                      First user Google Ads account name
    → The Account name from Google Ads that first acquired the user.
  firstUserGoogleAdsAdGroupId                        First user Google Ads ad group ID
    → The Ad Group Id in Google Ads that first acquired the user.
  firstUserGoogleAdsAdGroupName                      First user Google Ads ad group name
    → The Ad Group Name in Google Ads that first acquired the user.
  firstUserGoogleAdsAdNetworkType                    First user Google Ads ad network type
    → The advertising network that first acquired the user. An enumeration which includes `Google search`, `Search partners`, 
  firstUserGoogleAdsCampaignId                       First user Google Ads campaign ID
    → Identifier of the Google Ads marketing campaign that first acquired the user.
  firstUserGoogleAdsCampaignName                     First user Google Ads campaign
    → Name of the Google Ads marketing campaign that first acquired the user.
  firstUserGoogleAdsCampaignType                     First user Google Ads campaign type
    → The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see 
  firstUserGoogleAdsCreativeId                       First user Google Ads creative ID
    → The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
  firstUserGoogleAdsCustomerId                       First user Google Ads customer ID
    → The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads ac
  firstUserGoogleAdsKeyword                          First user Google Ads keyword text
    → First user Google Ads keyword text | The matched keyword that first acquired the user. Keywords are words or phrases des
  firstUserGoogleAdsQuery                            First user Google Ads query
    → The search query that first acquired the user.
  firstUserManualAdContent                           First user manual ad content
    → The ad content that first acquired the user. Populated by the utm_content parameter.
  firstUserManualCampaignId                          First user manual campaign ID
    → The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL para
  firstUserManualCampaignName                        First user manual campaign name
    → The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign`
  firstUserManualCreativeFormat                      First user manual creative format
    → The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated b
  firstUserManualMarketingTactic                     First user manual marketing tactic
    → The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example
  firstUserManualMedium                              First user manual medium
    → The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Popu
  firstUserManualSource                              First user manual source
    → The manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.
  firstUserManualSourceMedium                        First user manual source / medium
    → The manual Source Medium that originally acquired the user. A combination of the source and medium.
  firstUserManualSourcePlatform                      First user manual source platform
    → The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given 
  firstUserManualTerm                                First user manual term
    → The term that first acquired the user. Populated by the utm_term parameter.
  firstUserMedium                                    First user medium
    → The medium that first acquired the user to your website or app.
  firstUserPrimaryChannelGroup                       First user primary channel group
    → The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standar
  firstUserSa360AdGroupId                            First user SA360 ad group ID
    → The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.
  firstUserSa360AdGroupName                          First user SA360 ad group name
    → The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each 
  firstUserSa360CampaignId                           First user SA360 campaign ID
    → The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.
  firstUserSa360CampaignName                         First user SA360 campaign
    → The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal
  firstUserSa360CreativeFormat                       First user SA360 creative format
    → The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the
  firstUserSa360EngineAccountId                      First user SA360 engine account ID
    → The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
  firstUserSa360EngineAccountName                    First user SA360 engine account name
    → The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, a
  firstUserSa360EngineAccountType                    First user SA360 engine account type
    → The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
  firstUserSa360KeywordText                          First user SA360 keyword text
    → The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
  firstUserSa360ManagerAccountId                     First user SA360 manager account ID
    → The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.
  firstUserSa360ManagerAccountName                   First user SA360 manager account name
    → The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy 
  firstUserSa360Medium                               First user SA360 medium
    → The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.
  firstUserSa360Query                                First user SA360 query
    → The SA360 Query that originally acquired the user. The search query typed by the user.
  firstUserSa360Source                               First user SA360 source
    → The SA360 Source that originally acquired the user. The search query happened on this site.
  firstUserSa360SourceMedium                         First user SA360 source / medium
    → The SA360 Source Medium that originally acquired the user. A combination of the source and medium.
  firstUserSource                                    First user source
    → The source that first acquired the user to your website or app.
  firstUserSourceMedium                              First user source / medium
    → The combined values of the dimensions `firstUserSource` and `firstUserMedium`.
  firstUserSourcePlatform                            First user source platform
    → The source platform that first acquired the user. Don't depend on this field returning `Manual` for traffic that uses UT
  fullPageUrl                                        Full page URL
    → The hostname, page path, and query string for web pages visited; for example, the `fullPageUrl` portion of `https://www.
  googleAdsAccountName                               Google Ads account name
    → The Account name from Google Ads for the campaign that led to the key event. Corresponds to `customer.descriptive_name` 
  googleAdsAdGroupId                                 Google Ads ad group ID
    → The Google Ads ad group ID attributed to the key event.
  googleAdsAdGroupName                               Google Ads ad group name
    → The ad group name attributed to the key event.
  googleAdsAdNetworkType                             Google Ads ad network type
    → The advertising network type of the key event. An enumeration which includes `Google search`, `Search partners`, `Google
  googleAdsCampaignId                                Google Ads campaign ID
    → The campaign ID for the Google Ads campaign attributed to the key event.
  googleAdsCampaignName                              Google Ads campaign
    → The campaign name for the Google Ads campaign attributed to the key event.
  googleAdsCampaignType                              Google Ads campaign type
    → The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see 
  googleAdsCreativeId                                Google Ads creative ID
    → The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.
  googleAdsCustomerId                                Google Ads customer ID
    → The Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Goo
  googleAdsKeyword                                   Google Ads keyword text
    → The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you
  googleAdsQuery                                     Google Ads query
    → The search query that led to the key event.
  groupId                                            Group ID
    → The player group ID in a game for an event. Populated by the event parameter `group_id`.
  hostName                                           Hostname
    → Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.exam
  hour                                               Hour
    → The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your propert
  isKeyEvent                                         Is key event
    → The string `true` if the event is a key event. Marking an event as a key event affects reports from time of creation. It
  isoWeek                                            ISO week of the year
    → ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example 
  isoYear                                            ISO year
    → The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 20
  isoYearIsoWeek                                     ISO week of ISO year
    → The combined values of isoWeek and isoYear. Example values include 201652 & 201701.
  itemAffiliation                                    Item affiliation
    → The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the `affilia
  itemBrand                                          Item brand
    → Brand name of the item.
  itemCategory                                       Item category
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel 
  itemCategory2                                      Item category 2
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is 
  itemCategory3                                      Item category 3
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer i
  itemCategory4                                      Item category 4
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts i
  itemCategory5                                      Item category 5
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts
  itemId                                             Item ID
    → The ID of the item.
  itemListId                                         Item list ID
    → The ID of the item list.
  itemListName                                       Item list name
    → The name of the item list.
  itemListPosition                                   Item list position
    → The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by 
  itemLocationID                                     Item location ID
    → The physical location associated with the item. For example, the physical store location. It's recommended to use the [G
  itemName                                           Item name
    → The name of the item.
  itemPromotionCreativeName                          Item promotion creative name
    → The name of the item-promotion creative.
  itemPromotionCreativeSlot                          Item promotion creative slot
    → The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the `c
  itemPromotionId                                    Item promotion ID
    → The ID of the item promotion.
  itemPromotionName                                  Item promotion name
    → The name of the promotion for the item.
  itemVariant                                        Item variant
    → The specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Popu
  landingPage                                        Landing page
    → The page path associated with the first pageview in a session.
  landingPagePlusQueryString                         Landing page + query string
    → The page path + query string associated with the first pageview in a session.
  language                                           Language
    → The language setting of the user's browser or device. For example, `English`.
  languageCode                                       Language code
    → The language setting (ISO 639) of the user's browser or device. For example, `en-us`.
  level                                              Level
    → The player's level in a game. Populated by the event parameter `level`.
  linkClasses                                        Link classes
    → The HTML class attribute for an outbound link. For example if a user clicks a link `<a class="center" href="www.youtube.
  linkDomain                                         Link domain
    → The destination domain of the outbound link. For example if a user clicks a link `<a href="www.youtube.com">`, this dime
  linkId                                             Link ID
    → The HTML ID attribute for an outbound link or file download. For example if a user clicks a link `<a id="socialLinks" hr
  linkText                                           Link text
    → The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event p
  linkUrl                                            Link URL
    → The full URL for an outbound link or file download. For example if a user clicks a link `<a href="https://www.youtube.co
  manualAdContent                                    Manual ad content
    → The ad content attributed to the key event. Populated by the utm_content parameter.
  manualCampaignId                                   Manual campaign ID
    → The manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by `utm_id` URL parameter.
  manualCampaignName                                 Manual campaign name
    → The manual Campaign Name that led to the key event. The name of the manual campaign. Populated by `utm_campaign` URL par
  manualCreativeFormat                               Manual creative format
    → The manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by `utm_c
  manualMarketingTactic                              Manual marketing tactic
    → The manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remark
  manualMedium                                       Manual medium
    → The manual Medium that led to the key event. The marketing medium used in the referral. For example, `cpc`. Populated by
  manualSource                                       Manual source
    → The manual Source that led to the key event. The referrer. Populated by `utm_source` URL parameter.
  manualSourceMedium                                 Manual source / medium
    → The manual Source Medium that led to the key event. A combination of the source and medium.
  manualSourcePlatform                               Manual source platform
    → The manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytic
  manualTerm                                         Manual term
    → The term attributed to the key event. Populated by the utm_term parameter.
  medium                                             Medium
    → The medium attributed to the key event.
  method                                             Method
    → The method by which an event was triggered. Populated by the event parameter `method`.
  minute                                             Minute
    → The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your prop
  mobileDeviceBranding                               Device brand
    → Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
  mobileDeviceMarketingName                          Device
    → The branded device name (examples: Galaxy S10 or P30 Pro).
  mobileDeviceModel                                  Mobile model
    → The mobile device model name (examples: iPhone X or SM-G950F).
  month                                              Month
    → The month of the event, a two digit integer from 01 to 12.
  newVsReturning                                     New / returning
    → New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two val
  nthDay                                             Nth day
    → The number of days since the start of the date range.
  nthHour                                            Nth hour
    → The number of hours since the start of the date range. The starting hour is 0000.
  nthMinute                                          Nth minute
    → The number of minutes since the start of the date range. The starting minute is 0000.
  nthMonth                                           Nth month
    → The number of months since the start of a date range. The starting month is 0000.
  nthWeek                                            Nth week
    → A number representing the number of weeks since the start of a date range.
  nthYear                                            Nth year
    → The number of years since the start of the date range. The starting year is 0000.
  operatingSystem                                    Operating system
    → The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Win
  operatingSystemVersion                             OS version
    → The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 
  operatingSystemWithVersion                         Operating system with version
    → The operating system and version. For example, Android 10 or Windows 7.
  orderCoupon                                        Order coupon
    → Code for the order-level coupon.
  outbound                                           Outbound
    → Returns `true` if the link led to a site that is not a part of the property's domain. Automatically populated if Enhance
  pageLocation                                       Page location
    → The protocol, hostname, page path, and query string for web pages visited; for example, the `pageLocation` portion of `h
  pagePath                                           Page path
    → The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of
  pagePathPlusQueryString                            Page path + query string
    → The portion of the URL following the hostname for web pages visited; for example, the `pagePathPlusQueryString` portion 
  pageReferrer                                       Page referrer
    → The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this we
  pageTitle                                          Page title
    → The web page titles used on your site.
  percentScrolled                                    Percent scrolled
    → The percentage down the page that the user has scrolled (for example, `90`). Automatically populated if Enhanced Measure
  platform                                           Platform
    → The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a repo
  platformDeviceCategory                             Platform / device category
    → The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
  primaryChannelGroup                                Primary channel group
    → The primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard re
  region                                             Region
    → The geographic region from which the user activity originated, derived from their IP address.
  sa360AdGroupId                                     SA360 ad group ID
    → The SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.
  sa360AdGroupName                                   SA360 ad group name
    → The SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.
  sa360CampaignId                                    SA360 campaign ID
    → The SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.
  sa360CampaignName                                  SA360 campaign
    → The SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for you
  sa360CreativeFormat                                SA360 creative format
    → The SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the adverti
  sa360EngineAccountId                               SA360 engine account ID
    → The SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.
  sa360EngineAccountName                             SA360 engine account name
    → The SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other
  sa360EngineAccountType                             SA360 engine account type
    → The SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account.
  sa360KeywordText                                   SA360 keyword text
    → The SA360 Keyword Text that led to the key event. The keywords that matched the search query.
  sa360ManagerAccountId                              SA360 manager account ID
    → The SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.
  sa360ManagerAccountName                            SA360 manager account name
    → The SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is u
  sa360Medium                                        SA360 medium
    → The SA360 Medium that led to the key event. The payment mode used in ad buying. For example, `cpc`.
  sa360Query                                         SA360 query
    → The SA360 Query that led to the key event. The search query typed by the user.
  sa360Source                                        SA360 source
    → The SA360 Source that led to the key event. The search query happened on this site.
  sa360SourceMedium                                  SA360 source / medium
    → The SA360 Source Medium that led to the key event. A combination of the source and medium.
  screenResolution                                   Screen resolution
    → The screen resolution of the user's monitor. For example, 1920x1080.
  searchTerm                                         Search term
    → The term searched by the user. For example if the user visits `/some-page.html?q=some-term`, this dimension returns `som
  sessionCampaignId                                  Session campaign ID
    → The marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
  sessionCampaignName                                Session campaign
    → The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
  sessionCm360AccountId                              Session CM360 account ID
    → The CM360 Account ID that led to the session. Identifies the CM360 account.
  sessionCm360AccountName                            Session CM360 account name
    → The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user prof
  sessionCm360AdvertiserId                           Session CM360 advertiser ID
    → The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.
  sessionCm360AdvertiserName                         Session CM360 advertiser name
    → The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, an
  sessionCm360CampaignId                             Session CM360 campaign ID
    → The CM360 Campaign ID that led to the session. Identifies the CM360 campaign.
  sessionCm360CampaignName                           Session CM360 campaign name
    → The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what l
  sessionCm360CreativeFormat                         Session CM360 creative format
    → The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.
  sessionCm360CreativeId                             Session CM360 creative ID
    → The CM360 Creative ID that led to the session. Identifies a CM360 creative.
  sessionCm360CreativeName                           Session CM360 creative name
    → The CM360 Creative Name that led to the session. The name given to a CM360 creative.
  sessionCm360CreativeType                           Session CM360 creative type
    → The CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn mo
  sessionCm360CreativeTypeId                         Session CM360 creative type ID
    → The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.
  sessionCm360CreativeVersion                        Session CM360 creative version
    → The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your
  sessionCm360Medium                                 Session CM360 medium
    → The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.
  sessionCm360PlacementCostStructure                 Session CM360 placement cost structure
    → The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be ca
  sessionCm360PlacementId                            Session CM360 placement ID
    → The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where
  sessionCm360PlacementName                          Session CM360 placement name
    → The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a web
  sessionCm360RenderingId                            Session CM360 rendering ID
    → The CM360 Rendering ID that led to the session. Identifies a CM360 creative.
  sessionCm360SiteId                                 Session CM360 site ID
    → The CM360 Site ID that led to the session. Identifies a CM360 site.
  sessionCm360SiteName                               Session CM360 site name
    → The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.
  sessionCm360Source                                 Session CM360 source
    → The CM360 Source that led to the session. The CM360 source is also referred to as the site name.
  sessionCm360SourceMedium                           Session CM360 source / medium
    → The CM360 Source Medium that led to the session. A combination of the source and medium.
  sessionDefaultChannelGroup                         Session default channel group
    → The session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Or
  sessionDv360AdvertiserId                           Session DV360 advertiser ID
    → The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.
  sessionDv360AdvertiserName                         Session DV360 advertiser name
    → The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising
  sessionDv360CampaignId                             Session DV360 campaign ID
    → The DV360 Campaign ID that led to the session. Identifies the DV360 campaign.
  sessionDv360CampaignName                           Session DV360 campaign name
    → The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common b
  sessionDv360CreativeFormat                         Session DV360 creative format
    → The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video
  sessionDv360CreativeId                             Session DV360 creative ID
    → The DV360 Creative ID that led to the session. Identifies the DV360 creative.
  sessionDv360CreativeName                           Session DV360 creative name
    → The DV360 Creative Name that led to the session. The name given to a DV360 creative.
  sessionDv360ExchangeId                             Session DV360 exchange ID
    → The DV360 Exchange ID that led to the session. Identifies the DV360 exchange.
  sessionDv360ExchangeName                           Session DV360 exchange name
    → The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [man
  sessionDv360InsertionOrderId                       Session DV360 insertion order ID
    → The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.
  sessionDv360InsertionOrderName                     Session DV360 insertion order name
    → The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are re
  sessionDv360LineItemId                             Session DV360 line item ID
    → The DV360 Line Item ID that led to the session. Identifies the DV360 line item.
  sessionDv360LineItemName                           Session DV360 line item name
    → The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventor
  sessionDv360Medium                                 Session DV360 medium
    → The DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.
  sessionDv360PartnerId                              Session DV360 partner ID
    → The DV360 Partner ID that led to the session. Identifies the DV360 partner.
  sessionDv360PartnerName                            Session DV360 partner name
    → The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual ad
  sessionDv360Source                                 Session DV360 source
    → The DV360 Source that led to the session. The DV360 site name where your ad was displayed.
  sessionDv360SourceMedium                           Session DV360 source / medium
    → The DV360 Source Medium that led to the session. A combination of the source and medium.
  sessionGoogleAdsAccountName                        Session Google Ads account name
    → The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API
  sessionGoogleAdsAdGroupId                          Session Google Ads ad group ID
    → The Ad Group Id in Google Ads for a session.
  sessionGoogleAdsAdGroupName                        Session Google Ads ad group name
    → The Ad Group Name in Google Ads for a session.
  sessionGoogleAdsAdNetworkType                      Session Google Ads ad network type
    → The advertising network that led to the session. An enumeration which includes `Google search`, `Search partners`, `Goog
  sessionGoogleAdsCampaignId                         Session Google Ads campaign ID
    → The Campaign ID for the Google Ads Campaign that led to this session.
  sessionGoogleAdsCampaignName                       Session Google Ads campaign
    → The Campaign name for the Google Ads Campaign that led to this session.
  sessionGoogleAdsCampaignType                       Session Google Ads campaign type
    → The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see you
  sessionGoogleAdsCreativeId                         Session Google Ads creative ID
    → The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.
  sessionGoogleAdsCustomerId                         Session Google Ads customer ID
    → The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads account
  sessionGoogleAdsKeyword                            Session Google Ads keyword text
    → The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you c
  sessionGoogleAdsQuery                              Session Google Ads query
    → The search query that led to the session.
  sessionManualAdContent                             Session manual ad content
    → The ad content that led to a session. Populated by the utm_content parameter.
  sessionManualCampaignId                            Session manual campaign ID
    → The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.
  sessionManualCampaignName                          Session manual campaign name
    → The manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL param
  sessionManualCreativeFormat                        Session manual creative format
    → The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_cre
  sessionManualMarketingTactic                       Session manual marketing tactic
    → The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarket
  sessionManualMedium                                Session manual medium
    → The manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `
  sessionManualSource                                Session manual source
    → The manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.
  sessionManualSourceMedium                          Session manual source / medium
    → The manual Source Medium that led to the session. A combination of the source and medium.
  sessionManualSourcePlatform                        Session manual source platform
    → The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics 
  sessionManualTerm                                  Session manual term
    → The term that led to a session. Populated by the utm_term parameter.
  sessionMedium                                      Session medium
    → The medium that initiated a session on your website or app.
  sessionPrimaryChannelGroup                         Session primary channel group
    → The primary channel group that led to the session. Primary channel groups are the channel groups used in standard report
  sessionSa360AdGroupId                              Session SA360 ad group ID
    → The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.
  sessionSa360AdGroupName                            Session SA360 ad group name
    → The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.
  sessionSa360CampaignId                             Session SA360 campaign ID
    → The SA360 Campaign ID that led to the session. Identifies the SA360 campaign.
  sessionSa360CampaignName                           Session SA360 campaign
    → The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your 
  sessionSa360CreativeFormat                         Session SA360 creative format
    → The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertise
  sessionSa360EngineAccountId                        Session SA360 engine account ID
    → The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.
  sessionSa360EngineAccountName                      Session SA360 engine account name
    → The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other i
  sessionSa360EngineAccountType                      Session SA360 engine account type
    → The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example
  sessionSa360Keyword                                Session SA360 keyword text
    → The SA360 Keyword Text that led to the session. The keywords that matched the search query.
  sessionSa360ManagerAccountId                       Session SA360 manager account ID
    → The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.
  sessionSa360ManagerAccountName                     Session SA360 manager account name
    → The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is use
  sessionSa360Medium                                 Session SA360 medium
    → The SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.
  sessionSa360Query                                  Session SA360 query
    → The SA360 Query that led to the session. The search query typed by the user.
  sessionSa360Source                                 Session SA360 source
    → The SA360 Source that led to the session. The search query happened on this site.
  sessionSa360SourceMedium                           Session SA360 source / medium
    → The SA360 Source Medium that led to the session. A combination of the source and medium.
  sessionSource                                      Session source
    → The source that initiated a session on your website or app.
  sessionSourceMedium                                Session source / medium
    → The combined values of the dimensions `sessionSource` and `sessionMedium`.
  sessionSourcePlatform                              Session source platform
    → The source platform of the session's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs;
  shippingTier                                       Shipping tier
    → The shipping tier selected for delivery of the purchased item. For example, `Ground`, `Air`, or `Next-day`. Populated by
  signedInWithUserId                                 Signed in with user ID
    → The string `yes` if the user signed in with the User-ID feature. To learn more about User-ID, see [Measure activity acro
  source                                             Source
    → The source attributed to the key event.
  sourceMedium                                       Source / medium
    → The combined values of the dimensions `source` and `medium`.
  sourcePlatform                                     Source platform
    → The source platform of the key event's campaign. Don't depend on this field returning `Manual` for traffic that uses UTM
  streamId                                           Stream ID
    → The numeric data stream identifier for your app or website.
  streamName                                         Stream name
    → The data stream name for your app or website.
  testDataFilterId                                   Test data filter ID
    → The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from you
  testDataFilterName                                 Test data filter name
    → The name of data filters in testing state. You use data filters to include or exclude event data from your reports based
  transactionId                                      Transaction ID
    → The ID of the ecommerce transaction.
  unifiedPagePathScreen                              Page path and screen class
    → The page path (web) or screen class (app) on which the event was logged.
  unifiedPageScreen                                  Page path + query string and screen class
    → The page path and query string (web) or screen class (app) on which the event was logged.
  unifiedScreenClass                                 Page title and screen class
    → The page title (web) or screen class (app) on which the event was logged.
  unifiedScreenName                                  Page title and screen name
    → The page title (web) or screen name (app) on which the event was logged.
  userAgeBracket                                     Age
    → User age brackets.
  userGender                                         Gender
    → User gender.
  videoProvider                                      Video provider
    → The source of the video (for example, `youtube`). Automatically populated for embedded videos if Enhanced Measurement is
  videoTitle                                         Video title
    → The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the
  videoUrl                                           Video URL
    → The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the e
  virtualCurrencyName                                Virtual currency name
    → The name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Popula
  visible                                            Visible
    → Returns `true` if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled
  week                                               Week
    → The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. T
  year                                               Year
    → The four-digit year of the event. For example, 2020 or 2024.
  yearMonth                                          Year month
    → The combined values of year and month. Example values include 202212 or 202301.
  yearWeek                                           Year week
    → The combined values of year and week. Example values include 202253 or 202301.

MÉTRICAS (131 disponíveis)
  active1DayUsers                                    1-day active users
    → The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in
  active28DayUsers                                   28-day active users
    → The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day 
  active7DayUsers                                    7-day active users
    → The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in
  activeUsers                                        Active users
    → The number of distinct users who visited your site or app.
  addToCarts                                         Add to carts
    → The number of times users added items to their shopping carts.
  adUnitExposure                                     Ad unit exposure
    → The time that an ad unit was exposed to a user, in milliseconds.
  advertiserAdClicks                                 Ads clicks
    → Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like l
  advertiserAdCost                                   Ads cost
    → The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also in
  advertiserAdCostPerClick                           Ads cost per click
    → Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
  advertiserAdCostPerKeyEvent                        Cost per key event
    → Cost per key event is ad cost divided by key events.
  advertiserAdImpressions                            Ads impressions
    → The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertise
  averagePurchaseRevenue                             Average purchase revenue
    → The average purchase revenue in the transaction group of events.
  averagePurchaseRevenuePerPayingUser                ARPPU
    → Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The 
  averagePurchaseRevenuePerUser                      Average purchase revenue per active user
    → The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The su
  averageRevenuePerUser                              ARPU
    → Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and 
  averageSessionDuration                             Average session duration
    → The average duration (in seconds) of users` sessions.
  bounceRate                                         Bounce rate
    → The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is
  cartToViewRate                                     Cart-to-view rate
    → The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). 
  checkouts                                          Checkouts
    → The number of times users started the checkout process. This metric counts the occurrence of the `begin_checkout` event.
  cohortActiveUsers                                  Cohort active users
    → The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For 
  cohortTotalUsers                                   Cohort total users
    → The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Becau
  crashAffectedUsers                                 Crash-affected users
    → The number of users that logged a crash in this row of the report. For example if the report is time series by date, thi
  crashFreeUsersRate                                 Crash-free users rate
    → The number of users without crash events (in this row of the report) divided by the total number of users. This metric i
  dauPerMau                                          DAU / MAU
    → The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for e
  dauPerWau                                          DAU / WAU
    → The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for ex
  ecommercePurchases                                 Ecommerce purchases
    → The number of times users completed a purchase. This metric counts `purchase` events; this metric does not count `in_app
  engagedSessions                                    Engaged sessions
    → The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
  engagementRate                                     Engagement rate
    → The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for ex
  eventCount                                         Event count
    → The count of events.
  eventCountPerUser                                  Event count per active user
    → The average number of events per user (Event count divided by Active users).
  eventsPerSession                                   Events per session
    → The average number of events per session (Event count divided by Sessions).
  eventValue                                         Event value
    → The sum of the event parameter named `value`.
  firstTimePurchaserRate                             First-time purchaser rate
    → The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 
  firstTimePurchasers                                First time purchasers
    → The number of users that completed their first purchase event.
  firstTimePurchasersPerNewUser                      First-time purchasers per new user
    → The average number of first time purchasers per new user.
  grossItemRevenue                                   Gross item revenue
    → The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes ta
  grossPurchaseRevenue                               Gross purchase revenue
    → The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: `p
  itemDiscountAmount                                 Item discount amount
    → The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item par
  itemListClickEvents                                Item-list click events
    → The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_i
  itemListClickThroughRate                           Item list click through rate
    → The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is re
  itemListViewEvents                                 Item-list view events
    → The number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.
  itemPromotionClickThroughRate                      Item promotion click through rate
    → The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This me
  itemRefundAmount                                   Item refund amount
    → Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price
  itemRevenue                                        Item revenue
    → The total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its 
  itemsAddedToCart                                   Items added to cart
    → The number of units added to cart for a single item. This metric counts the quantity of items in `add_to_cart` events.
  itemsCheckedOut                                    Items checked out
    → The number of units checked out for a single item. This metric counts the quantity of items in `begin_checkout` events.
  itemsClickedInList                                 Items clicked in list
    → The number of units clicked in list for a single item. This metric counts the quantity of items in `select_item` events.
  itemsClickedInPromotion                            Items clicked in promotion
    → The number of units clicked in promotion for a single item. This metric counts the quantity of items in `select_promotio
  itemsPurchased                                     Items purchased
    → The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase 
  itemsViewed                                        Items viewed
    → The number of units viewed for a single item. This metric counts the quantity of items in `view_item` events.
  itemsViewedInList                                  Items viewed in list
    → The number of units viewed in list for a single item. This metric counts the quantity of items in `view_item_list` event
  itemsViewedInPromotion                             Items viewed in promotion
    → The number of units viewed in promotion for a single item. This metric counts the quantity of items in `view_promotion` 
  itemViewEvents                                     Item view events
    → The number of times the item details were viewed. The metric counts the occurrence of the `view_item` event.
  keyEvents                                          Key events
    → The count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change histor
  keyEvents:click                                    Key event count for click
    → The count of a specific key event.
  keyEvents:embedded:viewed:1947847                  Key event count for embedded:viewed:1947847
    → The count of a specific key event.
  keyEvents:file_download                            Key event count for file_download
    → The count of a specific key event.
  keyEvents:first_visit                              Key event count for first_visit
    → The count of a specific key event.
  keyEvents:form_start                               Key event count for form_start
    → The count of a specific key event.
  keyEvents:form_submit                              Key event count for form_submit
    → The count of a specific key event.
  keyEvents:page_view                                Key event count for page_view
    → The count of a specific key event.
  keyEvents:popup:viewed:1923047                     Key event count for popup:viewed:1923047
    → The count of a specific key event.
  keyEvents:purchase                                 Key event count for purchase
    → The count of a specific key event.
  keyEvents:RD Formulario Embutido                   Key event count for RD Formulario Embutido
    → The count of a specific key event.
  keyEvents:RD Landing Pages                         Key event count for RD Landing Pages
    → The count of a specific key event.
  keyEvents:RD Popup e WhatsApp                      Key event count for RD Popup e WhatsApp
    → The count of a specific key event.
  keyEvents:scroll                                   Key event count for scroll
    → The count of a specific key event.
  keyEvents:session_start                            Key event count for session_start
    → The count of a specific key event.
  keyEvents:view_search_results                      Key event count for view_search_results
    → The count of a specific key event.
  newUsers                                           New users
    → The number of users who interacted with your site or launched your app for the first time (event triggered: first_open o
  organicGoogleSearchAveragePosition                 Organic Google Search average position
    → The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL app
  organicGoogleSearchClicks                          Organic Google Search clicks
    → The number of organic Google Search clicks reported from Search Console.  This metric requires an active Search Console 
  organicGoogleSearchClickThroughRate                Organic Google Search click through rate
    → The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. 
  organicGoogleSearchImpressions                     Organic Google Search impressions
    → The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Cons
  promotionClicks                                    Promotion clicks
    → The number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.
  promotionViews                                     Promotion views
    → The number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.
  publisherAdClicks                                  Publisher ad clicks
    → The number of ad_click events.
  publisherAdImpressions                             Publisher ad impressions
    → The number of ad_impression events.
  purchaseRevenue                                    Purchase revenue
    → The sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the
  purchaserRate                                      Purchaser rate
    → The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for exam
  purchaseToViewRate                                 Purchase-to-view rate
    → The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metri
  refundAmount                                       Refund amount
    → The total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` eve
  returnOnAdSpend                                    Return on ad spend
    → Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
  screenPageViews                                    Views
    → The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen
  screenPageViewsPerSession                          Views per session
    → The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are coun
  screenPageViewsPerUser                             Views per active user
    → The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are 
  scrolledUsers                                      Scrolled users
    → The number of unique users who scrolled down at least 90% of the page.
  sessionKeyEventRate                                Session key event rate
    → The percentage of sessions in which any key event was triggered.
  sessionKeyEventRate:click                          Session key event rate for click
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:embedded:viewed:1947847        Session key event rate for embedded:viewed:1947847
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:file_download                  Session key event rate for file_download
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:first_visit                    Session key event rate for first_visit
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:form_start                     Session key event rate for form_start
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:form_submit                    Session key event rate for form_submit
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:page_view                      Session key event rate for page_view
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:popup:viewed:1923047           Session key event rate for popup:viewed:1923047
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:purchase                       Session key event rate for purchase
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:RD Formulario Embutido         Session key event rate for RD Formulario Embutido
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:RD Landing Pages               Session key event rate for RD Landing Pages
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:RD Popup e WhatsApp            Session key event rate for RD Popup e WhatsApp
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:scroll                         Session key event rate for scroll
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:session_start                  Session key event rate for session_start
    → The percentage of sessions in which a specific key event was triggered.
  sessionKeyEventRate:view_search_results            Session key event rate for view_search_results
    → The percentage of sessions in which a specific key event was triggered.
  sessions                                           Sessions
    → The number of sessions that began on your site or app (event triggered: session_start).
  sessionsPerUser                                    Sessions per active user
    → The average number of sessions per user (Sessions divided by Active Users).
  shippingAmount                                     Shipping amount
    → Shipping amount associated with a transaction. Populated by the `shipping` event parameter.
  taxAmount                                          Tax amount
    → Tax amount associated with a transaction. Populated by the `tax` event parameter.
  totalAdRevenue                                     Total ad revenue
    → The total advertising revenue from both Admob and third-party sources.
  totalPurchasers                                    Total purchasers
    → The number of users that logged purchase events for the time period selected.
  totalRevenue                                       Total revenue
    → The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad re
  totalUsers                                         Total users
    → The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when t
  transactions                                       Transactions
    → The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purch
  transactionsPerPurchaser                           Transactions per purchaser
    → The average number of transactions per purchaser.
  userEngagementDuration                             User engagement
    → The total amount of time (in seconds) your website or app was in the foreground of users` devices.
  userKeyEventRate                                   User key event rate
    → The percentage of users who triggered any key event.
  userKeyEventRate:click                             User key event rate for click
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:embedded:viewed:1947847           User key event rate for embedded:viewed:1947847
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:file_download                     User key event rate for file_download
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:first_visit                       User key event rate for first_visit
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:form_start                        User key event rate for form_start
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:form_submit                       User key event rate for form_submit
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:page_view                         User key event rate for page_view
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:popup:viewed:1923047              User key event rate for popup:viewed:1923047
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:purchase                          User key event rate for purchase
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:RD Formulario Embutido            User key event rate for RD Formulario Embutido
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:RD Landing Pages                  User key event rate for RD Landing Pages
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:RD Popup e WhatsApp               User key event rate for RD Popup e WhatsApp
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:scroll                            User key event rate for scroll
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:session_start                     User key event rate for session_start
    → The percentage of users who triggered a specific key event.
  userKeyEventRate:view_search_results               User key event rate for view_search_results
    → The percentage of users who triggered a specific key event.
  wauPerMau                                          WAU / MAU
    → The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for e

EVENTOS REAIS — últimos 30d (top 50 por volume)
  click                                              370260 ocorrências
  page_view                                          126993 ocorrências
  user_engagement                                    56782 ocorrências
  RD Popup e WhatsApp                                44649 ocorrências
  session_start                                      37292 ocorrências
  first_visit                                        16630 ocorrências
  scroll                                             13951 ocorrências
  form_start                                         2971 ocorrências
  RD Landing Pages                                   1882 ocorrências
  view_search_results                                1372 ocorrências
  generate_lead                                      694 ocorrências
  form_submit                                        530 ocorrências
  video_progress                                     495 ocorrências
  video_start                                        378 ocorrências
  video_action                                       193 ocorrências
  video_progress_10                                  137 ocorrências
  video_progress_25                                  112 ocorrências
  video_complete                                     100 ocorrências
  video_progress_50                                  95 ocorrências
  video_progress_75                                  87 ocorrências
  video_progress_90                                  74 ocorrências
  video_progress_95                                  63 ocorrências
  file_download                                      30 ocorrências

PROPRIEDADE: Immersi (ID: 355713569)
────────────────────────────────────────────────────────────

DIMENSÕES (375 disponíveis)
  achievementId                                      Achievement ID
    → The achievement ID in a game for an event. Populated by the event parameter `achievement_id`.
  adFormat                                           Ad format
    → Describes the way ads looked and where they were located. Typical formats include `Interstitial`, `Banner`, `Rewarded`, 
  adSourceName                                       Ad source
    → The source network that served the ad. Typical sources include `AdMob Network`, `Liftoff`, `Facebook Audience Network`, 
  adUnitName                                         Ad unit
    → The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.
  appVersion                                         App version
    → The app's versionName (Android) or short bundle version (iOS).
  audienceId                                         Audience ID
    → The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's da
  audienceName                                       Audience name
    → The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range
  audienceResourceName                               Audience resource name
    → The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a
  brandingInterest                                   Interests
    → Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categor
  browser                                            Browser
    → The browsers used to view your website.
  browserVersion                                     Browser version
    → The version of the browser from which the user activity originated. For example, a version might appear as `146.0.7680.1
  campaignId                                         Campaign ID
    → The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, 
  campaignName                                       Campaign
    → The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & othe
  character                                          Character
    → The player character in a game for an event. Populated by the event parameter `character`.
  city                                               City
    → The city from which the user activity originated.
  cityId                                             City ID
    → The geographic ID of the city from which the user activity originated, derived from their IP address.
  cm360AccountId                                     CM360 account ID
    → The CM360 Account ID that led to the key event. Identifies the CM360 Account.
  cm360AccountName                                   CM360 account name
    → The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user pr
  cm360AdvertiserId                                  CM360 advertiser ID
    → The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, an
  cm360AdvertiserName                                CM360 advertiser name
    → The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, 
  cm360CampaignId                                    CM360 campaign ID
    → The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what l
  cm360CampaignName                                  CM360 campaign name
    → The CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what
  cm360CreativeFormat                                CM360 creative format
    → The CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.
  cm360CreativeId                                    CM360 creative ID
    → The CM360 Creative ID that led to the key event. Identifies a CM360 creative.
  cm360CreativeName                                  CM360 creative name
    → The CM360 Creative Name that led to the key event. The name given to a CM360 creative.
  cm360CreativeType                                  CM360 creative type
    → The CM360 Creative Type that led to the key event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn 
  cm360CreativeTypeId                                CM360 creative type ID
    → The CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type.
  cm360CreativeVersion                               CM360 creative version
    → The CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of yo
  cm360Medium                                        CM360 medium
    → The CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure.
  cm360PlacementCostStructure                        CM360 placement cost structure
    → The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be 
  cm360PlacementId                                   CM360 placement ID
    → The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website whe
  cm360PlacementName                                 CM360 placement name
    → The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a w
  cm360RenderingId                                   CM360 rendering ID
    → The CM360 Rendering ID that led to the key event. Identifies a CM360 creative.
  cm360SiteId                                        CM360 site ID
    → The CM360 Site ID that led to the key event. Identifies a CM360 site.
  cm360SiteName                                      CM360 site name
    → The CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.
  cm360Source                                        CM360 source
    → The CM360 Source that led to the key event. The CM360 source is also referred to as the site name.
  cm360SourceMedium                                  CM360 source / medium
    → The CM360 Source Medium that led to the key event. A combination of the source and medium.
  cohort                                             Cohort
    → The cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive gr
  cohortNthDay                                       Daily cohort
    → Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the s
  cohortNthMonth                                     Monthly cohort
    → Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month bo
  cohortNthWeek                                      Weekly cohort
    → Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For
  comparison                                         Comparison
    → Comparisons enable you to evaluate subsets of your data side by side. For report requests, the comparisons column is aut
  contentGroup                                       Content group
    → A category that applies to items of published content. Populated by the event parameter `content_group`.
  contentId                                          Content ID
    → The identifier of the selected content. Populated by the event parameter `content_id`.
  contentType                                        Content type
    → The category of the selected content. Populated by the event parameter `content_type`.
  continent                                          Continent
    → The continent from which the user activity originated. For example, `Americas` or `Asia`.
  continentId                                        Continent ID
    → The geographic ID of the continent from which the user activity originated, derived from their IP address.
  country                                            Country
    → The country from which the user activity originated.
  countryId                                          Country ID
    → The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted accor
  currencyCode                                       Currency
    → The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is sp
  date                                               Date
    → The date of the event, formatted as YYYYMMDD.
  dateHour                                           Date + hour (YYYYMMDDHH)
    → The combined values of date and hour formatted as YYYYMMDDHH.
  dateHourMinute                                     Date hour and minute
    → The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.
  day                                                Day
    → The day of the month, a two-digit number from 01 to 31.
  dayOfWeek                                          Day of week
    → The integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.
  dayOfWeekName                                      Day of week name
    → The day of the week in English. This dimension has values such as Sunday or Monday.
  defaultChannelGroup                                Default channel group
    → The key event's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `
  deviceCategory                                     Device category
    → The type of device: Desktop, Tablet, or Mobile.
  deviceModel                                        Device model
    → The mobile device model (example: iPhone 10,6).
  dv360AdvertiserId                                  DV360 advertiser ID
    → The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.
  dv360AdvertiserName                                DV360 advertiser name
    → The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertisi
  dv360CampaignId                                    DV360 campaign ID
    → The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.
  dv360CampaignName                                  DV360 campaign name
    → The DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common
  dv360CreativeFormat                                DV360 creative format
    → The DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, vid
  dv360CreativeId                                    DV360 creative ID
    → The DV360 Creative ID that led to the key event. Identifies the DV360 creative.
  dv360CreativeName                                  DV360 creative name
    → The DV360 Creative Name that led to the key event. The name given to a DV360 creative.
  dv360ExchangeId                                    DV360 exchange ID
    → The DV360 Exchange ID that led to the key event. Identifies the DV360 exchange.
  dv360ExchangeName                                  DV360 exchange name
    → The DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, see [m
  dv360InsertionOrderId                              DV360 insertion order ID
    → The DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.
  dv360InsertionOrderName                            DV360 insertion order name
    → The DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are 
  dv360LineItemId                                    DV360 line item ID
    → The DV360 Line Item ID that led to the key event. Identifies the DV360 line item.
  dv360LineItemName                                  DV360 line item name
    → The DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to invent
  dv360Medium                                        DV360 medium
    → The DV360 Medium that led to the key event. The billable outcome of the insertion order. For example, `cpm`.
  dv360PartnerId                                     DV360 partner ID
    → The DV360 Partner ID that led to the key event. Identifies the DV360 partner.
  dv360PartnerName                                   DV360 partner name
    → The DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual 
  dv360Source                                        DV360 source
    → The DV360 Source that led to the key event. The DV360 site name where your ad was displayed.
  dv360SourceMedium                                  DV360 source / medium
    → The DV360 Source Medium that led to the key event. A combination of the source and medium.
  eventName                                          Event name
    → The name of the event.
  fileExtension                                      File extension
    → The extension of the downloaded file (for example, `pdf` or `txt`). Automatically populated if Enhanced Measurement is e
  fileName                                           File name
    → The page path of the downloaded file (for example, `/menus/dinner-menu.pdf`). Automatically populated if Enhanced Measur
  firstSessionDate                                   First session date
    → The date the user's first session occurred, formatted as YYYYMMDD.
  firstUserCampaignId                                First user campaign ID
    → Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & ot
  firstUserCampaignName                              First user campaign
    → Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Ca
  firstUserCm360AccountId                            First user CM360 account ID
    → The CM360 Account ID that originally acquired the user. Identifies the CM360 account.
  firstUserCm360AccountName                          First user CM360 account name
    → The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and
  firstUserCm360AdvertiserId                         First user CM360 advertiser ID
    → The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
  firstUserCm360AdvertiserName                       First user CM360 advertiser name
    → The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative 
  firstUserCm360CampaignId                           First user CM360 campaign ID
    → The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
  firstUserCm360CampaignName                         First user CM360 campaign name
    → The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads r
  firstUserCm360CreativeFormat                       First user CM360 creative format
    → The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative typ
  firstUserCm360CreativeId                           First user CM360 creative ID
    → The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
  firstUserCm360CreativeName                         First user CM360 creative name
    → The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
  firstUserCm360CreativeType                         First user CM360 creative type
    → The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. T
  firstUserCm360CreativeTypeId                       First user CM360 creative type ID
    → The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
  firstUserCm360CreativeVersion                      First user CM360 creative version
    → The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versio
  firstUserCm360Medium                               First user CM360 medium
    → The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure
  firstUserCm360PlacementCostStructure               First user CM360 placement cost structure
    → The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost 
  firstUserCm360PlacementId                          First user CM360 placement ID
    → The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a web
  firstUserCm360PlacementName                        First user CM360 placement name
    → The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the par
  firstUserCm360RenderingId                          First user CM360 rendering ID
    → The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
  firstUserCm360SiteId                               First user CM360 site ID
    → The CM360 Site ID that originally acquired the user. Identifies a CM360 site.
  firstUserCm360SiteName                             First user CM360 site name
    → The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
  firstUserCm360Source                               First user CM360 source
    → The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
  firstUserCm360SourceMedium                         First user CM360 source / medium
    → The CM360 Source Medium that originally acquired the user. A combination of the source and medium.
  firstUserDefaultChannelGroup                       First user default channel group
    → The default channel group that first acquired the user. Default channel group is based primarily on source and medium. A
  firstUserDv360AdvertiserId                         First user DV360 advertiser ID
    → The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
  firstUserDv360AdvertiserName                       First user DV360 advertiser name
    → The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run a
  firstUserDv360CampaignId                           First user DV360 campaign ID
    → The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.
  firstUserDv360CampaignName                         First user DV360 campaign name
    → The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with 
  firstUserDv360CreativeFormat                       First user DV360 creative format
    → The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expanda
  firstUserDv360CreativeId                           First user DV360 creative ID
    → The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.
  firstUserDv360CreativeName                         First user DV360 creative name
    → The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.
  firstUserDv360ExchangeId                           First user DV360 exchange ID
    → The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.
  firstUserDv360ExchangeName                         First user DV360 exchange name
    → The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more
  firstUserDv360InsertionOrderId                     First user DV360 insertion order ID
    → The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.
  firstUserDv360InsertionOrderName                   First user DV360 insertion order name
    → The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items t
  firstUserDv360LineItemId                           First user DV360 line item ID
    → The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.
  firstUserDv360LineItemName                         First user DV360 line item name
    → The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives t
  firstUserDv360Medium                               First user DV360 medium
    → The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.
  firstUserDv360PartnerId                            First user DV360 partner ID
    → The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.
  firstUserDv360PartnerName                          First user DV360 partner name
    → The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large ind
  firstUserDv360Source                               First user DV360 source
    → The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.
  firstUserDv360SourceMedium                         First user DV360 source / medium
    → The DV360 Source Medium that originally acquired the user. A combination of the source and medium.
  firstUserGoogleAdsAccountName                      First user Google Ads account name
    → The Account name from Google Ads that first acquired the user.
  firstUserGoogleAdsAdGroupId                        First user Google Ads ad group ID
    → The Ad Group Id in Google Ads that first acquired the user.
  firstUserGoogleAdsAdGroupName                      First user Google Ads ad group name
    → The Ad Group Name in Google Ads that first acquired the user.
  firstUserGoogleAdsAdNetworkType                    First user Google Ads ad network type
    → The advertising network that first acquired the user. An enumeration which includes `Google search`, `Search partners`, 
  firstUserGoogleAdsCampaignId                       First user Google Ads campaign ID
    → Identifier of the Google Ads marketing campaign that first acquired the user.
  firstUserGoogleAdsCampaignName                     First user Google Ads campaign
    → Name of the Google Ads marketing campaign that first acquired the user.
  firstUserGoogleAdsCampaignType                     First user Google Ads campaign type
    → The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see 
  firstUserGoogleAdsCreativeId                       First user Google Ads creative ID
    → The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
  firstUserGoogleAdsCustomerId                       First user Google Ads customer ID
    → The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads ac
  firstUserGoogleAdsKeyword                          First user Google Ads keyword text
    → First user Google Ads keyword text | The matched keyword that first acquired the user. Keywords are words or phrases des
  firstUserGoogleAdsQuery                            First user Google Ads query
    → The search query that first acquired the user.
  firstUserManualAdContent                           First user manual ad content
    → The ad content that first acquired the user. Populated by the utm_content parameter.
  firstUserManualCampaignId                          First user manual campaign ID
    → The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL para
  firstUserManualCampaignName                        First user manual campaign name
    → The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign`
  firstUserManualCreativeFormat                      First user manual creative format
    → The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated b
  firstUserManualMarketingTactic                     First user manual marketing tactic
    → The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example
  firstUserManualMedium                              First user manual medium
    → The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Popu
  firstUserManualSource                              First user manual source
    → The manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.
  firstUserManualSourceMedium                        First user manual source / medium
    → The manual Source Medium that originally acquired the user. A combination of the source and medium.
  firstUserManualSourcePlatform                      First user manual source platform
    → The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given 
  firstUserManualTerm                                First user manual term
    → The term that first acquired the user. Populated by the utm_term parameter.
  firstUserMedium                                    First user medium
    → The medium that first acquired the user to your website or app.
  firstUserPrimaryChannelGroup                       First user primary channel group
    → The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standar
  firstUserSa360AdGroupId                            First user SA360 ad group ID
    → The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.
  firstUserSa360AdGroupName                          First user SA360 ad group name
    → The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each 
  firstUserSa360CampaignId                           First user SA360 campaign ID
    → The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.
  firstUserSa360CampaignName                         First user SA360 campaign
    → The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal
  firstUserSa360CreativeFormat                       First user SA360 creative format
    → The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the
  firstUserSa360EngineAccountId                      First user SA360 engine account ID
    → The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
  firstUserSa360EngineAccountName                    First user SA360 engine account name
    → The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, a
  firstUserSa360EngineAccountType                    First user SA360 engine account type
    → The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
  firstUserSa360KeywordText                          First user SA360 keyword text
    → The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
  firstUserSa360ManagerAccountId                     First user SA360 manager account ID
    → The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.
  firstUserSa360ManagerAccountName                   First user SA360 manager account name
    → The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy 
  firstUserSa360Medium                               First user SA360 medium
    → The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.
  firstUserSa360Query                                First user SA360 query
    → The SA360 Query that originally acquired the user. The search query typed by the user.
  firstUserSa360Source                               First user SA360 source
    → The SA360 Source that originally acquired the user. The search query happened on this site.
  firstUserSa360SourceMedium                         First user SA360 source / medium
    → The SA360 Source Medium that originally acquired the user. A combination of the source and medium.
  firstUserSource                                    First user source
    → The source that first acquired the user to your website or app.
  firstUserSourceMedium                              First user source / medium
    → The combined values of the dimensions `firstUserSource` and `firstUserMedium`.
  firstUserSourcePlatform                            First user source platform
    → The source platform that first acquired the user. Don't depend on this field returning `Manual` for traffic that uses UT
  fullPageUrl                                        Full page URL
    → The hostname, page path, and query string for web pages visited; for example, the `fullPageUrl` portion of `https://www.
  googleAdsAccountName                               Google Ads account name
    → The Account name from Google Ads for the campaign that led to the key event. Corresponds to `customer.descriptive_name` 
  googleAdsAdGroupId                                 Google Ads ad group ID
    → The Google Ads ad group ID attributed to the key event.
  googleAdsAdGroupName                               Google Ads ad group name
    → The ad group name attributed to the key event.
  googleAdsAdNetworkType                             Google Ads ad network type
    → The advertising network type of the key event. An enumeration which includes `Google search`, `Search partners`, `Google
  googleAdsCampaignId                                Google Ads campaign ID
    → The campaign ID for the Google Ads campaign attributed to the key event.
  googleAdsCampaignName                              Google Ads campaign
    → The campaign name for the Google Ads campaign attributed to the key event.
  googleAdsCampaignType                              Google Ads campaign type
    → The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see 
  googleAdsCreativeId                                Google Ads creative ID
    → The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.
  googleAdsCustomerId                                Google Ads customer ID
    → The Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Goo
  googleAdsKeyword                                   Google Ads keyword text
    → The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you
  googleAdsQuery                                     Google Ads query
    → The search query that led to the key event.
  groupId                                            Group ID
    → The player group ID in a game for an event. Populated by the event parameter `group_id`.
  hostName                                           Hostname
    → Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.exam
  hour                                               Hour
    → The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your propert
  isKeyEvent                                         Is key event
    → The string `true` if the event is a key event. Marking an event as a key event affects reports from time of creation. It
  isoWeek                                            ISO week of the year
    → ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example 
  isoYear                                            ISO year
    → The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 20
  isoYearIsoWeek                                     ISO week of ISO year
    → The combined values of isoWeek and isoYear. Example values include 201652 & 201701.
  itemAffiliation                                    Item affiliation
    → The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the `affilia
  itemBrand                                          Item brand
    → Brand name of the item.
  itemCategory                                       Item category
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel 
  itemCategory2                                      Item category 2
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is 
  itemCategory3                                      Item category 3
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer i
  itemCategory4                                      Item category 4
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts i
  itemCategory5                                      Item category 5
    → The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts
  itemId                                             Item ID
    → The ID of the item.
  itemListId                                         Item list ID
    → The ID of the item list.
  itemListName                                       Item list name
    → The name of the item list.
  itemListPosition                                   Item list position
    → The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by 
  itemLocationID                                     Item location ID
    → The physical location associated with the item. For example, the physical store location. It's recommended to use the [G
  itemName                                           Item name
    → The name of the item.
  itemPromotionCreativeName                          Item promotion creative name
    → The name of the item-promotion creative.
  itemPromotionCreativeSlot                          Item promotion creative slot
    → The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the `c
  itemPromotionId                                    Item promotion ID
    → The ID of the item promotion.
  itemPromotionName                                  Item promotion name
    → The name of the promotion for the item.
  itemVariant                                        Item variant
    → The specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Popu
  landingPage                                        Landing page
    → The page path associated with the first pageview in a session.
  landingPagePlusQueryString                         Landing page + query string
    → The page path + query string associated with the first pageview in a session.
  language                                           Language
    → The language setting of the user's browser or device. For example, `English`.
  languageCode                                       Language code
    → The language setting (ISO 639) of the user's browser or device. For example, `en-us`.
  level                                              Level
    → The player's level in a game. Populated by the event parameter `level`.
  linkClasses                                        Link classes
    → The HTML class attribute for an outbound link. For example if a user clicks a link `<a class="center" href="www.youtube.
  linkDomain                                         Link domain
    → The destination domain of the outbound link. For example if a user clicks a link `<a href="www.youtube.com">`, this dime
  linkId                                             Link ID
    → The HTML ID attribute for an outbound link or file download. For example if a user clicks a link `<a id="socialLinks" hr
  linkText                                           Link text
    → The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event p
  linkUrl                                            Link URL
    → The full URL for an outbound link or file download. For example if a user clicks a link `<a href="https://www.youtube.co
  manualAdContent                                    Manual ad content
    → The ad content attributed to the key event. Populated by the utm_content parameter.
  manualCampaignId                                   Manual campaign ID
    → The manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by `utm_id` URL parameter.
  manualCampaignName                                 Manual campaign name
    → The manual Campaign Name that led to the key event. The name of the manual campaign. Populated by `utm_campaign` URL par
  manualCreativeFormat                               Manual creative format
    → The manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by `utm_c
  manualMarketingTactic                              Manual marketing tactic
    → The manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remark
  manualMedium                                       Manual medium
    → The manual Medium that led to the key event. The marketing medium used in the referral. For example, `cpc`. Populated by
  manualSource                                       Manual source
    → The manual Source that led to the key event. The referrer. Populated by `utm_source` URL parameter.
  manualSourceMedium                                 Manual source / medium
    → The manual Source Medium that led to the key event. A combination of the source and medium.
  manualSourcePlatform                               Manual source platform
    → The manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytic
  manualTerm                                         Manual term
    → The term attributed to the key event. Populated by the utm_term parameter.
  medium                                             Medium
    → The medium attributed to the key event.
  method                                             Method
    → The method by which an event was triggered. Populated by the event parameter `method`.
  minute                                             Minute
    → The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your prop
  mobileDeviceBranding                               Device brand
    → Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
  mobileDeviceMarketingName                          Device
    → The branded device name (examples: Galaxy S10 or P30 Pro).
  mobileDeviceModel                                  Mobile model
    → The mobile device model name (examples: iPhone X or SM-G950F).
  month                                              Month
    → The month of the event, a two digit integer from 01 to 12.
  newVsReturning                                     New / returning
    → New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two val
  nthDay                                             Nth day
    → The number of days since the start of the date range.
  nthHour                                            Nth hour
    → The number of hours since the start of the date range. The starting hour is 0000.
  nthMinute                                          Nth minute
    → The number of minutes since the start of the date range. The starting minute is 0000.
  nthMonth                                           Nth month
    → The number of months since the start of a date range. The starting month is 0000.
  nthWeek                                            Nth week
    → A number representing the number of weeks since the start of a date range.
  nthYear                                            Nth year
    → The number of years since the start of the date range. The starting year is 0000.
  operatingSystem                                    Operating system
    → The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Win
  operatingSystemVersion                             OS version
    → The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 
  operatingSystemWithVersion                         Operating system with version
    → The operating system and version. For example, Android 10 or Windows 7.
  orderCoupon                                        Order coupon
    → Code for the order-level coupon.
  outbound                                           Outbound
    → Returns `true` if the link led to a site that is not a part of the property's domain. Automatically populated if Enhance
  pageLocation                                       Page location
    → The protocol, hostname, page path, and query string for web pages visited; for example, the `pageLocation` portion of `h
  pagePath                                           Page path
    → The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of
  pagePathPlusQueryString                            Page path + query string
    → The portion of the URL following the hostname for web pages visited; for example, the `pagePathPlusQueryString` portion 
  pageReferrer                                       Page referrer
    → The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this we
  pageTitle                                          Page title
    → The web page titles used on your site.
  percentScrolled                                    Percent scrolled
    → The percentage down the page that the user has scrolled (for example, `90`). Automatically populated if Enhanced Measure
  platform                                           Platform
    → The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a repo
  platformDeviceCategory                             Platform / device category
    → The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
  primaryChannelGroup                                Primary channel group
    → The primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard re
  region                                             Region
    → The geographic region from which the user activity originated, derived from their IP address.
  sa360AdGroupId                                     SA360 ad group ID
    → The SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.
  sa360AdGroupName                                   SA360 ad group name
    → The SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.
  sa360CampaignId                                    SA360 campaign ID
    → The SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.
  sa360CampaignName                                  SA360 campaign
    → The SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for you
  sa360CreativeFormat                                SA360 creative format
    → The SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the adverti
  sa360EngineAccountId                               SA360 engine account ID
    → The SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.
  sa360EngineAccountName                             SA360 engine account name
    → The SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other
  sa360EngineAccountType                             SA360 engine account type
    → The SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account.
  sa360KeywordText                                   SA360 keyword text
    → The SA360 Keyword Text that led to the key event. The keywords that matched the search query.
  sa360ManagerAccountId                              SA360 manager account ID
    → The SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.
  sa360ManagerAccountName                            SA360 manager account name
    → The SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is u
  sa360Medium                                        SA360 medium
    → The SA360 Medium that led to the key event. The payment mode used in ad buying. For example, `cpc`.
  sa360Query                                         SA360 query
    → The SA360 Query that led to the key event. The search query typed by the user.
  sa360Source                                        SA360 source
    → The SA360 Source that led to the key event. The search query happened on this site.
  sa360SourceMedium                                  SA360 source / medium
    → The SA360 Source Medium that led to the key event. A combination of the source and medium.
  screenResolution                                   Screen resolution
    → The screen resolution of the user's monitor. For example, 1920x1080.
  searchTerm                                         Search term
    → The term searched by the user. For example if the user visits `/some-page.html?q=some-term`, this dimension returns `som
  sessionCampaignId                                  Session campaign ID
    → The marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
  sessionCampaignName                                Session campaign
    → The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
  sessionCm360AccountId                              Session CM360 account ID
    → The CM360 Account ID that led to the session. Identifies the CM360 account.
  sessionCm360AccountName                            Session CM360 account name
    → The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user prof
  sessionCm360AdvertiserId                           Session CM360 advertiser ID
    → The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.
  sessionCm360AdvertiserName                         Session CM360 advertiser name
    → The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, an
  sessionCm360CampaignId                             Session CM360 campaign ID
    → The CM360 Campaign ID that led to the session. Identifies the CM360 campaign.
  sessionCm360CampaignName                           Session CM360 campaign name
    → The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what l
  sessionCm360CreativeFormat                         Session CM360 creative format
    → The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.
  sessionCm360CreativeId                             Session CM360 creative ID
    → The CM360 Creative ID that led to the session. Identifies a CM360 creative.
  sessionCm360CreativeName                           Session CM360 creative name
    → The CM360 Creative Name that led to the session. The name given to a CM360 creative.
  sessionCm360CreativeType                           Session CM360 creative type
    → The CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn mo
  sessionCm360CreativeTypeId                         Session CM360 creative type ID
    → The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.
  sessionCm360CreativeVersion                        Session CM360 creative version
    → The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your
  sessionCm360Medium                                 Session CM360 medium
    → The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.
  sessionCm360PlacementCostStructure                 Session CM360 placement cost structure
    → The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be ca
  sessionCm360PlacementId                            Session CM360 placement ID
    → The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where
  sessionCm360PlacementName                          Session CM360 placement name
    → The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a web
  sessionCm360RenderingId                            Session CM360 rendering ID
    → The CM360 Rendering ID that led to the session. Identifies a CM360 creative.
  sessionCm360SiteId                                 Session CM360 site ID
    → The CM360 Site ID that led to the session. Identifies a CM360 site.
  sessionCm360SiteName                               Session CM360 site name
    → The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.
  sessionCm360Source                                 Session CM360 source
    → The CM360 Source that led to the session. The CM360 source is also referred to as the site name.
  sessionCm360SourceMedium                           Session CM360 source / medium
    → The CM360 Source Medium that led to the session. A combination of the source and medium.
  sessionDefaultChannelGroup                         Session default channel group
    → The session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Or
  sessionDv360AdvertiserId                           Session DV360 advertiser ID
    → The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.
  sessionDv360AdvertiserName                         Session DV360 advertiser name
    → The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising
  sessionDv360CampaignId                             Session DV360 campaign ID
    → The DV360 Campaign ID that led to the session. Identifies the DV360 campaign.
  sessionDv360CampaignName                           Session DV360 campaign name
    → The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common b
  sessionDv360CreativeFormat                         Session DV360 creative format
    → The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video
  sessionDv360CreativeId                             Session DV360 creative ID
    → The DV360 Creative ID that led to the session. Identifies the DV360 creative.
  sessionDv360CreativeName                           Session DV360 creative name
    → The DV360 Creative Name that led to the session. The name given to a DV360 creative.
  sessionDv360ExchangeId                             Session DV360 exchange ID
    → The DV360 Exchange ID that led to the session. Identifies the DV360 exchange.
  sessionDv360ExchangeName                           Session DV360 exchange name
    → The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [man
  sessionDv360InsertionOrderId                       Session DV360 insertion order ID
    → The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.
  sessionDv360InsertionOrderName                     Session DV360 insertion order name
    → The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are re
  sessionDv360LineItemId                             Session DV360 line item ID
    → The DV360 Line Item ID that led to the session. Identifies the DV360 line item.
  sessionDv360LineItemName                           Session DV360 line item name
    → The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventor
  sessionDv360Medium                                 Session DV360 medium
    → The DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.
  sessionDv360PartnerId                              Session DV360 partner ID
    → The DV360 Partner ID that led to the session. Identifies the DV360 partner.
  sessionDv360PartnerName                            Session DV360 partner name
    → The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual ad
  sessionDv360Source                                 Session DV360 source
    → The DV360 Source that led to the session. The DV360 site name where your ad was displayed.
  sessionDv360SourceMedium                           Session DV360 source / medium
    → The DV360 Source Medium that led to the session. A combination of the source and medium.
  sessionGoogleAdsAccountName                        Session Google Ads account name
    → The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API
  sessionGoogleAdsAdGroupId                          Session Google Ads ad group ID
    → The Ad Group Id in Google Ads for a session.
  sessionGoogleAdsAdGroupName                        Session Google Ads ad group name
    → The Ad Group Name in Google Ads for a session.
  sessionGoogleAdsAdNetworkType                      Session Google Ads ad network type
    → The advertising network that led to the session. An enumeration which includes `Google search`, `Search partners`, `Goog
  sessionGoogleAdsCampaignId                         Session Google Ads campaign ID
    → The Campaign ID for the Google Ads Campaign that led to this session.
  sessionGoogleAdsCampaignName                       Session Google Ads campaign
    → The Campaign name for the Google Ads Campaign that led to this session.
  sessionGoogleAdsCampaignType                       Session Google Ads campaign type
    → The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see you
  sessionGoogleAdsCreativeId                         Session Google Ads creative ID
    → The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.
  sessionGoogleAdsCustomerId                         Session Google Ads customer ID
    → The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads account
  sessionGoogleAdsKeyword                            Session Google Ads keyword text
    → The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you c
  sessionGoogleAdsQuery                              Session Google Ads query
    → The search query that led to the session.
  sessionManualAdContent                             Session manual ad content
    → The ad content that led to a session. Populated by the utm_content parameter.
  sessionManualCampaignId                            Session manual campaign ID
    → The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.
  sessionManualCampaignName                          Session manual campaign name
    → The manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL param
  sessionManualCreativeFormat                        Session manual creative format
    → The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_cre
  sessionManualMarketingTactic                       Session manual marketing tactic
    → The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarket
  sessionManualMedium                                Session manual medium
    → The manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `
  sessionManualSource                                Session manual source
    → The manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.
  sessionManualSourceMedium                          Session manual source / medium
    → The manual Source Medium that led to the session. A combination of the source and medium.
  sessionManualSourcePlatform                        Session manual source platform
    → The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics 
  sessionManualTerm                                  Session manual term
    → The term that led to a session. Populated by the utm_term parameter.
  sessionMedium                                      Session medium
    → The medium that initiated a session on your website or app.
  sessionPrimaryChannelGroup                         Session primary channel group
    → The primary channel group that led to the session. Primary channel groups are the channel groups used in standard report
  sessionSa360AdGroupId                              Session SA360 ad group ID
    → The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.
  sessionSa360AdGroupName                            Session SA360 ad group name
    → The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.
  sessionSa360CampaignId                             Session SA360 campaign ID
    → The SA360 Campaign ID that led to the session. Identifies the SA360 campaign.
  sessionSa360CampaignName                           Session SA360 campaign
    → The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your 
  sessionSa360CreativeFormat                         Session SA360 creative format
    → The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertise
  sessionSa360EngineAccountId                        Session SA360 engine account ID
    → The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.
  sessionSa360EngineAccountName                      Session SA360 engine account name
    → The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other i
  sessionSa360EngineAccountType                      Session SA360 engine account type
    → The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example
  sessionSa360Keyword                                Session SA360 keyword text
    → The SA360 Keyword Text that led to the session. The keywords that matched the search query.
  sessionSa360ManagerAccountId                       Session SA360 manager account ID
    → The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.
  sessionSa360ManagerAccountName                     Session SA360 manager account name
    → The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is use
  sessionSa360Medium                                 Session SA360 medium
    → The SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.
  sessionSa360Query                                  Session SA360 query
    → The SA360 Query that led to the session. The search query typed by the user.
  sessionSa360Source                                 Session SA360 source
    → The SA360 Source that led to the session. The search query happened on this site.
  sessionSa360SourceMedium                           Session SA360 source / medium
    → The SA360 Source Medium that led to the session. A combination of the source and medium.
  sessionSource                                      Session source
    → The source that initiated a session on your website or app.
  sessionSourceMedium                                Session source / medium
    → The combined values of the dimensions `sessionSource` and `sessionMedium`.
  sessionSourcePlatform                              Session source platform
    → The source platform of the session's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs;
  shippingTier                                       Shipping tier
    → The shipping tier selected for delivery of the purchased item. For example, `Ground`, `Air`, or `Next-day`. Populated by
  signedInWithUserId                                 Signed in with user ID
    → The string `yes` if the user signed in with the User-ID feature. To learn more about User-ID, see [Measure activity acro
  source                                             Source
    → The source attributed to the key event.
  sourceMedium                                       Source / medium
    → The combined values of the dimensions `source` and `medium`.
  sourcePlatform                                     Source platform
    → The source platform of the key event's campaign. Don't depend on this field returning `Manual` for traffic that uses UTM
  streamId                                           Stream ID
    → The numeric data stream identifier for your app or website.
  streamName                                         Stream name
    → The data stream name for your app or website.
  testDataFilterId                                   Test data filter ID
    → The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from you
  testDataFilterName                                 Test data filter name
    → The name of data filters in testing state. You use data filters to include or exclude event data from your reports based
  transactionId                                      Transaction ID
    → The ID of the ecommerce transaction.
  unifiedPagePathScreen                              Page path and screen class
    → The page path (web) or screen class (app) on which the event was logged.
  unifiedPageScreen                                  Page path + query string and screen class
    → The page path and query string (web) or screen class (app) on which the event was logged.
  unifiedScreenClass                                 Page title and screen class
    → The page title (web) or screen class (app) on which the event was logged.
  unifiedScreenName                                  Page title and screen name
    → The page title (web) or screen name (app) on which the event was logged.
  userAgeBracket                                     Age
    → User age brackets.
  userGender                                         Gender
    → User gender.
  videoProvider                                      Video provider
    → The source of the video (for example, `youtube`). Automatically populated for embedded videos if Enhanced Measurement is
  videoTitle                                         Video title
    → The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the
  videoUrl                                           Video URL
    → The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the e
  virtualCurrencyName                                Virtual currency name
    → The name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Popula
  visible                                            Visible
    → Returns `true` if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled
  week                                               Week
    → The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. T
  year                                               Year
    → The four-digit year of the event. For example, 2020 or 2024.
  yearMonth                                          Year month
    → The combined values of year and month. Example values include 202212 or 202301.
  yearWeek                                           Year week
    → The combined values of year and week. Example values include 202253 or 202301.

MÉTRICAS (89 disponíveis)
  active1DayUsers                                    1-day active users
    → The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in
  active28DayUsers                                   28-day active users
    → The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day 
  active7DayUsers                                    7-day active users
    → The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in
  activeUsers                                        Active users
    → The number of distinct users who visited your site or app.
  addToCarts                                         Add to carts
    → The number of times users added items to their shopping carts.
  adUnitExposure                                     Ad unit exposure
    → The time that an ad unit was exposed to a user, in milliseconds.
  advertiserAdClicks                                 Ads clicks
    → Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like l
  advertiserAdCost                                   Ads cost
    → The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also in
  advertiserAdCostPerClick                           Ads cost per click
    → Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
  advertiserAdCostPerKeyEvent                        Cost per key event
    → Cost per key event is ad cost divided by key events.
  advertiserAdImpressions                            Ads impressions
    → The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertise
  averagePurchaseRevenue                             Average purchase revenue
    → The average purchase revenue in the transaction group of events.
  averagePurchaseRevenuePerPayingUser                ARPPU
    → Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The 
  averagePurchaseRevenuePerUser                      Average purchase revenue per active user
    → The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The su
  averageRevenuePerUser                              ARPU
    → Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and 
  averageSessionDuration                             Average session duration
    → The average duration (in seconds) of users` sessions.
  bounceRate                                         Bounce rate
    → The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is
  cartToViewRate                                     Cart-to-view rate
    → The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). 
  checkouts                                          Checkouts
    → The number of times users started the checkout process. This metric counts the occurrence of the `begin_checkout` event.
  cohortActiveUsers                                  Cohort active users
    → The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For 
  cohortTotalUsers                                   Cohort total users
    → The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Becau
  crashAffectedUsers                                 Crash-affected users
    → The number of users that logged a crash in this row of the report. For example if the report is time series by date, thi
  crashFreeUsersRate                                 Crash-free users rate
    → The number of users without crash events (in this row of the report) divided by the total number of users. This metric i
  dauPerMau                                          DAU / MAU
    → The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for e
  dauPerWau                                          DAU / WAU
    → The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for ex
  ecommercePurchases                                 Ecommerce purchases
    → The number of times users completed a purchase. This metric counts `purchase` events; this metric does not count `in_app
  engagedSessions                                    Engaged sessions
    → The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
  engagementRate                                     Engagement rate
    → The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for ex
  eventCount                                         Event count
    → The count of events.
  eventCountPerUser                                  Event count per active user
    → The average number of events per user (Event count divided by Active users).
  eventsPerSession                                   Events per session
    → The average number of events per session (Event count divided by Sessions).
  eventValue                                         Event value
    → The sum of the event parameter named `value`.
  firstTimePurchaserRate                             First-time purchaser rate
    → The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 
  firstTimePurchasers                                First time purchasers
    → The number of users that completed their first purchase event.
  firstTimePurchasersPerNewUser                      First-time purchasers per new user
    → The average number of first time purchasers per new user.
  grossItemRevenue                                   Gross item revenue
    → The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes ta
  grossPurchaseRevenue                               Gross purchase revenue
    → The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: `p
  itemDiscountAmount                                 Item discount amount
    → The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item par
  itemListClickEvents                                Item-list click events
    → The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_i
  itemListClickThroughRate                           Item list click through rate
    → The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is re
  itemListViewEvents                                 Item-list view events
    → The number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.
  itemPromotionClickThroughRate                      Item promotion click through rate
    → The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This me
  itemRefundAmount                                   Item refund amount
    → Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price
  itemRevenue                                        Item revenue
    → The total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its 
  itemsAddedToCart                                   Items added to cart
    → The number of units added to cart for a single item. This metric counts the quantity of items in `add_to_cart` events.
  itemsCheckedOut                                    Items checked out
    → The number of units checked out for a single item. This metric counts the quantity of items in `begin_checkout` events.
  itemsClickedInList                                 Items clicked in list
    → The number of units clicked in list for a single item. This metric counts the quantity of items in `select_item` events.
  itemsClickedInPromotion                            Items clicked in promotion
    → The number of units clicked in promotion for a single item. This metric counts the quantity of items in `select_promotio
  itemsPurchased                                     Items purchased
    → The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase 
  itemsViewed                                        Items viewed
    → The number of units viewed for a single item. This metric counts the quantity of items in `view_item` events.
  itemsViewedInList                                  Items viewed in list
    → The number of units viewed in list for a single item. This metric counts the quantity of items in `view_item_list` event
  itemsViewedInPromotion                             Items viewed in promotion
    → The number of units viewed in promotion for a single item. This metric counts the quantity of items in `view_promotion` 
  itemViewEvents                                     Item view events
    → The number of times the item details were viewed. The metric counts the occurrence of the `view_item` event.
  keyEvents                                          Key events
    → The count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change histor
  keyEvents:purchase                                 Key event count for purchase
    → The count of a specific key event.
  newUsers                                           New users
    → The number of users who interacted with your site or launched your app for the first time (event triggered: first_open o
  organicGoogleSearchAveragePosition                 Organic Google Search average position
    → The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL app
  organicGoogleSearchClicks                          Organic Google Search clicks
    → The number of organic Google Search clicks reported from Search Console.  This metric requires an active Search Console 
  organicGoogleSearchClickThroughRate                Organic Google Search click through rate
    → The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. 
  organicGoogleSearchImpressions                     Organic Google Search impressions
    → The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Cons
  promotionClicks                                    Promotion clicks
    → The number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.
  promotionViews                                     Promotion views
    → The number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.
  publisherAdClicks                                  Publisher ad clicks
    → The number of ad_click events.
  publisherAdImpressions                             Publisher ad impressions
    → The number of ad_impression events.
  purchaseRevenue                                    Purchase revenue
    → The sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the
  purchaserRate                                      Purchaser rate
    → The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for exam
  purchaseToViewRate                                 Purchase-to-view rate
    → The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metri
  refundAmount                                       Refund amount
    → The total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` eve
  returnOnAdSpend                                    Return on ad spend
    → Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
  screenPageViews                                    Views
    → The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen
  screenPageViewsPerSession                          Views per session
    → The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are coun
  screenPageViewsPerUser                             Views per active user
    → The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are 
  scrolledUsers                                      Scrolled users
    → The number of unique users who scrolled down at least 90% of the page.
  sessionKeyEventRate                                Session key event rate
    → The percentage of sessions in which any key event was triggered.
  sessionKeyEventRate:purchase                       Session key event rate for purchase
    → The percentage of sessions in which a specific key event was triggered.
  sessions                                           Sessions
    → The number of sessions that began on your site or app (event triggered: session_start).
  sessionsPerUser                                    Sessions per active user
    → The average number of sessions per user (Sessions divided by Active Users).
  shippingAmount                                     Shipping amount
    → Shipping amount associated with a transaction. Populated by the `shipping` event parameter.
  taxAmount                                          Tax amount
    → Tax amount associated with a transaction. Populated by the `tax` event parameter.
  totalAdRevenue                                     Total ad revenue
    → The total advertising revenue from both Admob and third-party sources.
  totalPurchasers                                    Total purchasers
    → The number of users that logged purchase events for the time period selected.
  totalRevenue                                       Total revenue
    → The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad re
  totalUsers                                         Total users
    → The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when t
  transactions                                       Transactions
    → The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purch
  transactionsPerPurchaser                           Transactions per purchaser
    → The average number of transactions per purchaser.
  userEngagementDuration                             User engagement
    → The total amount of time (in seconds) your website or app was in the foreground of users` devices.
  userKeyEventRate                                   User key event rate
    → The percentage of users who triggered any key event.
  userKeyEventRate:purchase                          User key event rate for purchase
    → The percentage of users who triggered a specific key event.
  wauPerMau                                          WAU / MAU
    → The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for e

EVENTOS REAIS — últimos 30d (top 50 por volume)
  page_view                                          5225 ocorrências
  user_engagement                                    3984 ocorrências
  view_item                                          2915 ocorrências
  session_start                                      2366 ocorrências
  AddToCart                                          2035 ocorrências
  ViewContent                                        2035 ocorrências
  scroll                                             1236 ocorrências
  first_visit                                        1164 ocorrências
  click                                              565 ocorrências
  view_search_results                                263 ocorrências
  form_start                                         202 ocorrências
  form_submit                                        194 ocorrências
  begin_checkout                                     14 ocorrências